Tips to convert Manga and Anime users (4)
Have you tested ExoClick's recently added Manga and Anime category yet? This is a great source of traffic for advertisers and in this blog post we will give you some tips on how to convert this high quality traffic source.
Verticals
This segment is ideal if you have offers that appeal to both a male and female audience aged 18-35 year old. Manga and Anime websites accept SFW ad creatives and offers. Offers that work well include:
Games
Casino
Soft dating
Generate income/Crypto
eCommerce
Utilities
Entertainment
Ad formats
All of ExoClick’s ad formats can be used, however the most common our top publishers are using are banners 300×100, 300×250, and 728×90, native ads/sponsored content and video formats: video banners, pre-roll in-stream and video slider.
Creatives
Remember that Manga sites feature illustrations/cartoons so to appeal to this audience, your creatives should be in this style, especially for native ads that are designed to appear like editorial content. Try animated GIFs or MP4 video banners/ad formats because Manga sites tend to be static images and a dynamic ad will really stand out on the page. Keep adding new creatives to avoid banner blindness. For Anime sites use video formats such as pre-roll in-stream.
Creative and Landing Page traffic optimisation
Try uploading several different images and use ExoClick’s Automatic Variations Optimisation tool. The tool allows automated control over the traffic sent to a campaign’s different variations. You can also automate the traffic sent to different landing pages in order to see which landing page converts the best using ExoClick’s Offers tool.
Targeting
Maximise ExoClick’s targeting features and remember we also offer keyword targeting so you can target Romance Manga/Anime stories with Dating, or Action genres with Games, so check out the content genres each website has in order to fine tune your targeting. For GEO targeting, Manga and Anime is a global audience so you don’t have to just target Asian countries, most websites have an English speaking audience, so English texts on your ad creatives will work well, but also test out native languages and compare clicks and conversions. ExoClick’s top GEOs for Manga/Anime are:
South East Asia
USA
LATAM
Manga is consumed on all devices, but many users view this content on their mobiles while commuting to work or on breaks during the day, so test heavily on mobile, especially if your offer is for Mobile Games, GEO Dating. Also, Casino/Gambling is very popular in South East Asia.
Bidding tips
Test out SmartCPM campaigns along with CPC campaigns to see which is the most profitable. To get the most out of your budget, adapt your bids for different geographic areas, devices and formats. You can use ExoClick’s Bidder tool which will automate your bidding and block any non-converting ad zones for you.
Exoclick account verification sucks. They dont give a reason why they close your account during sign up process and also won't even give a chance to provide documents for verification. Worse network ever.
Same issue here. Wanted to run on Exoclick, but was not able to. Here's the email I received:
"As a new client to ExoClick we undertake a number of verification checks to ensure the company and existing clients are not at risk.
We regret to inform you that we were unable to get through this process and your account has been closed. Don't worry, your funds will be returned to you within 1-2 working days!
Please note we do not enter into discussions about the checks we carry out, or what prevented you from working with us.
We do however wish you the best of luck in your future business plans."
Originally Posted by sleenirvana
Perhaps give us a way to join the ad platform and an easier way to deposit funds without wire transfers each time. Extremely annoying!
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