Sleep Support Research (7)
About to launch a sleep support product on FB. Been doing a bit of competitive research in the sleeping aid niche AND would love your input on this.
Here's what I have so far...
01. https://sleepsupportsupplements.com
-Running ads on Google with a decent budget according to SpyFu. $8000 per month.
-No FB ads. Landing page style probably not that complaint.
-Simple review site.
02. https://www.nutreance.com/products/redinite
-Not doing too much google ads.
-Not running FB traffic.
-Love the style and content of this landing page.
03.https://www.zzzquil.com
-All ads straight to landing page.
-Relatively large googls ads budget of $4000.
-No FB ads.
04. https://www.natrol.com/benefits/benefitssleep/
-Has huge google ad spend. $10k+
-Runs FB ads.
-Not much of a landing page.
05. https://www.olly.com/products/sleep
-No google ad spend.
-Large presence on FB ads.
-Love their branding and website.
Some takeaways:
-Seems like most marketing material is geared towards women 35+
-Most landing pages are straight to the point, and simple. Not much long form advertorial style stuff going on here, which I'm surprised about. In my experience I feel like the older demographic prefers advertorial style landing pages. However I've only found 5 companies significant enought to mention so far, so maybe I'm missing something.
Can anyone recommend companies doing some amazing stuff in this niche at the moment, especially on FB?
UPDATE: Just found this great looking advertorial style lander https://blog.vitalityextracts.com/20...medy-saved-me/
Will probably start off with something similar.
I like 3 of them 
1. The review site could work well with the right traffic. It's quite nicely designed, nothing fancy, easy on the eye and it looks like a real resource so people could actually follow the advice. It could probably use some strong headline near the top, to catch the attention of "paid clicks".
2. https://www.nutreance.com/products/redinite Even thought these "hand drawn" VSLs lost their pas popularity, I still believe they can perform pretty well. But I would move the headline to the top : "Is Your Mind to Blame for a Poor Night's Sleep?" Based on my experience, paid traffic needs a strong headline to start reading/watching.
3. https://blog.vitalityextracts.com/20...medy-saved-me/ Good one, but the same problem, headline should go to the top IMO. And the logo takes up too much space, I'd make it smaller or different, not that high for sure.
But pretty nice find for sure!
Always enjoy your feedback. Thanks Matuloo!
I also came across Organifi Gold. I've always loved their marketing. https://www.organifishop.com/collect...-organifi-gold
I've noticed that they tend to stay away from advertorial style landing pages with FB traffic these days. Seems like they have been focusing on fleshing out their product pages while keeping them straight forward, and at the same time leading with education style FB video ads. I'm thinking of adopting this approach to stay safe with FB ad policies.
After having a second look at this landing page, https://blog.vitalityextracts.com/20...medy-saved-me/, I'm a bit surprised they are managing to stay FB compliant.
The writer really agitates the pain point over and over again, which I'm sure converts, however, I know FB doesn't like it. Plus they compare their preferred product with chronic medication. And on top of that, it's clearly a fabricated review. Which under manual review I'm sure it'll get snuffed out as misleading content fairly quickly.
What are your thoughts?
What are your thoughts?
Think you kinda get a leg up if you've been running other products for a while and FB see's you're a real brand, however if you just put that stuff up on a fresh ad account its much more likely to signal flags.
Originally Posted by maynzie
That Fb page in question though has over a million likes, so it definitely backs up your theory. They've obviously been around running ads for a long time.
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