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Taboola campaign rejections (13)


10-18-2019 09:04 PM #1 eurosen (AMC Alumnus)
Taboola campaign rejections

I keep getting Taboola campaigns rejected because of my landers (Landing Page - Misleading).

Have emailed my rep a few times and made all the necessary changes but keep running into issues.

Funny thing is that the landers I ripped are actually running on the network.

Been through 4 changes for the same landers and they are still being rejected.

- How do I get a Taboola rep on Skype? I spend $xxx plus a day with them (Maybe not enough)?
- What have you guys noticed are the biggest issues with landing page rejections?

Thanks.


10-18-2019 09:22 PM #2 thedudeabides (Moderator)

That's just how it goes honestly at first until you learn what you can and can't say. Keep in mind that the pages you see might have been from a campaign that was started months ago, and they've since tightened their policy.

But at least you have a rep giving you feedback so you should be fine. I've never chatted with mine on skype or even asked for it, only via email and phone.

Biggest issue with landing page rejections really just comes down to making unsubstantiated claims. If you've spending a good amount, at least showing your rep you can spend 4 figures/day, your rep is going to be more motivated to fight your already approved and live campaigns being rejected due to new policy coming down, but even then they can only do so much.


10-20-2019 09:43 PM #3 taormina (Member)

You're probably forgetting one key point. The old affiliate switcheroo.

When I have run on Taboola for example, I know they don't like fake testimonials. So I create this vanilla page, get it approved, run it for a bit, then use the tracker to rotate in a more aggressive page. Campaign URL stays the same, no one notices.

Just because your spy tools are showing the same page you are trying to run, DOES NOT MEAN THAT IS WHAT WAS INITIALLY APPROVED.

It's been my direct experience, especially on Revcontent, that after approval there is basically no compliance checking of any kind after the fact.

And just because you can rip my page, doesn't mean YOU or even *I* could get that same page approved today.

I have been pulling this shit for almost a decade. I remember when Clickbank wouldn't let you sign people up on recurring billing products unless you had checkboxes, which killed conversions. We would get the check box pages approved and within 10 minutes of running kill the checkboxes. No one was the wiser.


10-20-2019 10:32 PM #4 jeremiahandor (Member)

you sneaky bastard!! i'm going to try this!


Quote Originally Posted by taormina View Post
You're probably forgetting one key point. The old affiliate switcheroo.

When I have run on Taboola for example, I know they don't like fake testimonials. So I create this vanilla page, get it approved, run it for a bit, then use the tracker to rotate in a more aggressive page. Campaign URL stays the same, no one notices.

Just because your spy tools are showing the same page you are trying to run, DOES NOT MEAN THAT IS WHAT WAS INITIALLY APPROVED.

It's been my direct experience, especially on Revcontent, that after approval there is basically no compliance checking of any kind after the fact.

And just because you can rip my page, doesn't mean YOU or even *I* could get that same page approved today.

I have been pulling this shit for almost a decade. I remember when Clickbank wouldn't let you sign people up on recurring billing products unless you had checkboxes, which killed conversions. We would get the check box pages approved and within 10 minutes of running kill the checkboxes. No one was the wiser.


10-21-2019 04:09 AM #5 jack_l (Veteran Member)

Quote Originally Posted by jeremiahandor View Post
you sneaky bastard!! i'm going to try this!
I'm not sure how it was in the past but Taboola is definitely doing regular remoderation now. I've now numerous times where they've disabled my listicles based on a new offer I rotated in that they didn't like, or stopped a lead-gen campaign because they decided they would no longer allow offer pages that reference the government, all sorts of stuff.

With that said, Taormina is absolutely right that many of the things one sees running on spytools are things that were 'grandfathered in', as it were, in that their policies changed since it was initially uploaded but they aren't actively disabling that which was already approved.

There also seems to be a bit of an unspoken thing where technically the native networks don't want you to 'change things' on landing pages, but acknowledge that it's hard to be profitable if you're not constantly split-testing stuff and therefore tolerate some degree of switching.

And as always, there will be a spectrum of ways people run things, ranging from the totally blackhat to the totally whitehat.

It seems to me the biggest advantage is (or would be) to be one of these big outfits like Media Force/Weekly Penny where you are so big and spend so much money that the networks likely allow you to do things they wouldn't allow other folks to do.

But of course that doesn't help much for us little fishes does it?


10-21-2019 03:11 PM #6 taormina (Member)

I can tell you 100% that Revcontent does not check after the fact.

Mind you we are talking *little* changes. To the moderator, my pages are almost identical. This is NOT cloaking. I may remove some FOMO urgency stuff and then put it back, nothing super major.

But there is a lot of potential upside with just a few key things reinserted.


10-21-2019 08:29 PM #7 thedudeabides (Moderator)

Split testing landers is one thing, but bait and switch implies a much more aggressive change.

Just don't want to give to impression to the average native newbie that the only way to get approved and running is to bait and switch.

Taboola definitely re-checks funnels after approval and will halt campaigns even if they're spending 4 figures/day +

If you're a really big spender maybe they give a few days notice to change things, but still changes must occur to keep running.

I'm pretty sure I've had Revcontent campaigns disabled too before, where I'd be testing a trial vs straightsale, and trial didn't fully meet requirements. I think only some of the ads would be disabled though.

I don't worry about rotating landers if I'm just changing images, design, CTAs etc.

For big LP changes I setup ads that only go to that lander. If it's approved I rotate into rest of funnel without worry.


10-29-2019 08:51 AM #8 VoluumDSP (Member)

Maybe you guys have already seen this, but we posted our findings about Taboola's policy here on STM the other day. You can find there some tips for LPs, creatives, headlines (capitalization), etc.

https://stmforum.com/forum/showthrea...camps-approved


12-01-2019 04:25 PM #9 wrench_turner (Member)

Quote Originally Posted by taormina View Post
You're probably forgetting one key point. The old affiliate switcheroo.

When I have run on Taboola for example, I know they don't like fake testimonials. So I create this vanilla page, get it approved, run it for a bit, then use the tracker to rotate in a more aggressive page. Campaign URL stays the same, no one notices.

Just because your spy tools are showing the same page you are trying to run, DOES NOT MEAN THAT IS WHAT WAS INITIALLY APPROVED.

It's been my direct experience, especially on Revcontent, that after approval there is basically no compliance checking of any kind after the fact.

And just because you can rip my page, doesn't mean YOU or even *I* could get that same page approved today.

I have been pulling this shit for almost a decade. I remember when Clickbank wouldn't let you sign people up on recurring billing products unless you had checkboxes, which killed conversions. We would get the check box pages approved and within 10 minutes of running kill the checkboxes. No one was the wiser.
There's nothing I love more than giving a big middle finger to the man!!!

Thanks for sharing this, I've been pulling my hair out trying to get landers approved that I ripped from the same network. I've also read something like "if the offer owner catches you running non-compliant blah blah blah.." Have you found many offer owners that moderate the landers your using??


12-01-2019 06:36 PM #10 taormina (Member)

Well, most of what I said was in response to me running *my own* offers which is somewhat different than running offers as an affiliate. Last time I ran offers as an affiliate, the network was pretty strict about each affiliate ripping each other's pages. You had to register your page with the network then if someone copied it you could complain, and they would ban the other dude or something.

SO yeah you have to toe the line a bit more when you're running a network's offer....


12-01-2019 06:58 PM #11 eurosen (AMC Alumnus)

Thought I had posted before but I must have been fucked.

Leave Taboola to the brand bidders and be happy, there are a million other ways to make money.


12-01-2019 08:23 PM #12 jack_l (Veteran Member)

Not to sound like little lord fauntleroy over here... but I think there's something to be said for just dealing with Taboola's strictness and working with in.

I wrote off Taboola last summer and quit it in frustration, but eventually made my way back a few months ago, and have been very happy with it. Last month was actually my best month ever so far and 95% of the profits were from Taboola.

I find that Taboola will deny and approve ads with far less than 100% consistency, closer to 50%, and that you can have an ad denied one day and accepted the next based on the whims of whoever is reviewing.

Landing page denials are a little more black and white, and its often impossible to figure out what it is unless your rep asks for you.

For instance, you can't run Snore Clips in Australia but you can run them in every other Tier 1 country...

You can't run Xtra-PC at all on Taboola, even though you can on Outbrain... lots of weird stuff like that...

I've also found that their denials are constantly evolving, so you'll always see stuff running on Taboola that you aren't able to get approved, because their guidelines have evolved, etc.

In addition though, they seem to check your landing page literally every time you upload ads, and I've found they'll deny ads - or even block your entire campaign pending changes- if you change even a single tiny thing that goes against their compliance.

Case in point, one of the affiliate networks I worked with added a 'Black Friday Counter/Timer' to one of the offer pages on a listicle I'm running, and that one thing out of 10+ offers caused the whole thing to get denied.

As far as what works on Taboola (or at least what's been working for me), I find it all comes down to the ads.

I just continually upload new ads every day and block the unsuccessful ones every day, and after awhile Taboola's server seems to find 'favorites' within your ads, and once they do they'll give you way more/way cheaper traffic.

You'll even see new ads pop up that look ostensibly to have better stats than the 'favorite', but Taboola will just keep on sending tons of traffic to the 'favorite' anyway, until it eventually dies out or until you pause it due to poor performance.

But yeah, and then I've been doing 100% SmartBid and just giving myself over to it and resigning myself to the fact that its all in the SmartBid's hands. At first its very frustrating because I'm used to adjusting widget bids and blocking widgets and all that so much on Revc and Outbrain, but when you have a campaign that actually starts getting profitable and doing well for awhile its actually very liberating not to have to worry about that. (although I do have a list of like 100 pubs I always have blocked and will often block 1-2 of the MSN pubs that never seem to perform (the other MSN's are great though obviously)).

Anyway, who knows what will happen going forward, the SmartBid could crash on me tomorrow and this next month could end up being my worst month ever(!), but I know how maddening my own journey with Tabola has been at times so just wanted to share any info I could with you dudes!


PS I also have a little shrine in the corner to the Internet Marketing gods with candles and incense and little Mark Zuckerberg and Russel Brunson dolls that I make sacrifices too, so that could have helped as well... j/k


12-08-2019 11:15 AM #13 thedudeabides (Moderator)

Quote Originally Posted by eurosen View Post
Thought I had posted before but I must have been fucked.

Leave Taboola to the brand bidders and be happy, there are a million other ways to make money.
You could make the same sort of statement about any other big traffic source people struggle with...

Plenty of affiliates crushing it on native; you're giving up way too soon.

Get a rep if you haven't got one already. Start with something overly bland like insurance or other leadgen if you're really struggling with compliance.


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