Taboola campaign optimization? (11)
Hello,
I am having some issues with scaling campaigns,
If i am setting 0.5$ cpc for 40$ CPA with 2% CR offer. it means i need a 63% LP CTR i did not find CTR like thins on Desktop.
My questions is, do i need to start very high with my bids? or i can start with a 0.24$ cpc and if LP CTR less than 30 i need to lower the bids or pause them?
I don't see any profitable results with the smart bid, high bid and 150$ daily budget.
If by 'lp ctr' you mean 'landing page click through rate', that won't necessarily have any connection to how you are bidding on Taboola.... it will be based on how good the landing page is and all sorts of other variables like that...
As far as your cost per click on Taboola, it will depend on 1) what device and geo you are targeting, and 2) how good your ads are.
Some of your ads may get clicked 2 or 3 or 4 times as much as others per same number of impressions, so you'll be able to bid lower with those and still get clicks... you can delete the bad ads and keep the good ones and the more your mix of ads improves the lower your cost per click can get.
To answer your question about 'Do I need to start very high with my bids?', that depends... I usually start somewhat higher than where I'm aiming to get, but Taboola (in my experience) requires less 'revving the engine' with high bids to start out than do Revcontent or Outbrain. You can probably start with your target cpc or just a bit higher if you want and still get decent traction.
And if your unsure of what to bid, just create multiple campaigns.
Instead of 150$ for one campaign per day, do 3 different campaigns at 50$ each, at three different bid levels.
Or, you can do the same thing but with different types of ads. Have one campaign iteration with super aggressive, clickbaity ads, another in the middle, and a third with very direct to the point ads that can't be misinterpreted.
Then, *hopefully*, after some testing you'll find the best ad and the best bid and the best landing page, and together they'll add up to a profitable funnel 
At that point you can increase the budget, etc.
That was probably all elementary advice but I couldn't tell from your question if you were new to native or new to Taboola or experienced with them, so just wanted to throw out any info I could.
Good luck
So I think you sort of realized it yourself that landing pages can only take you so far.
The real big levers on native are your ads and a good offer of course.
Always good to start a new campaign with high bids, somewhere around 1.5x to 2x of you desired CPC, let it reach the daily cap (ideally like $250/day to start), then lower by 10% or so each time it hits cap. How fast you want raise cap and scale is up to you.
The big metric to look at as you get a better sense of things is your ad CPM. After you've run a few campaigns you'll know what CPM you need to hit to spend X/day, so you'll get a sense pretty quickly how much room you have to lower your bids and what kind of CPC to be shooting for.
Originally Posted by thedudeabides
I am ranging anywhere from $xx vCPM to $1 vCpm.
But there must be some sort of number to aim for.
I am struggling more and more with Taboola and their high CPC. I am now for an example paying a $0,40 CPC in Germany and I am struggling to make it work for.
Originally Posted by eurosen
$0.40 CPC doesn't seem too high to me, but then again I've never really ran in Germany. Keep in mind ecom gets much better CPCs than your average leadgen campaign.
Should i lower the general bid ad play with each site bid or leave the general bid 2x and play with site bid?
Originally Posted by alexbl88
Thank you all for the help!
after 2 months and spending 15K i found few campaigns with 50-150$ budget that have 30-100% roi
How can i stable it?
and what should be better to do on Taboola? duplicate the campaign or increase the daily budget?
P.S Sometimes something weird happens, Duplicated campaigns can get 3-5% CR for few days and one day All of them can change to 0.5% CR. The day after it stables again usually but sometimes all of them die. i don't change the campaign settings before it happens and the CPM, VCPM and CTR are the same but the campaign is not converting
What you described above seems like the normal ebb and flow of a sales day. My dad owns restaurants. When I have a bad online day I like to think of it as a slow day at the restaurant.
Everything remains the same, restaurant still there, still a michelin star rated place, same decor, same food, same weather, but not a lot of people come. It's just a slow day, don't read too much into it.
Originally Posted by alexbl88
If so I find the same thing to be the case... I think it's because it's so algorithmic that it's just finicky like that and sometimes a tiny change (whether by us or just a change in existing variables) can knock a campaign off balance and send it from X conversion rate to 1/3rd of X for no seeming reason.
Sometimes it bounces right back sometimes it doesn't... not sure what the solution is... I increasingly do multiple campaign iterations to try to protect against it, so that if one falls apart there's still others hopefully doing okay. And hypothetically some manual-bid whitelists and lookalikes and retargeting lists could help minimize it too overall, although those aren't all campaign types I've had success in, I should note.
Originally Posted by jack_l
I also made two campaigns with different bids, x and 2X they are both -25% ROI with the same sites, still confused with the smart bid
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