Hey all.
I've been thinking about trying a full page magazine ad for one of my ecommerce brands. Througb FB analytics I've found the most popular paper magazine amongst my customers. And based on the demographic, it seems like the perfect fit.
I found this neat marketing campaign that I want to give a go. https://swiped.co/file/swimsuit-ad-garyhalbert/
It just so happens that I've got a profitable "Free Ebook" funnel that I run on FB. So it might be a perfect fit. My thoughts behind this is that people reading a magazine will be a lot more interested in a FREE offer compared to trying to send them straight to the product page. Just like FB, magazine in a way is disruptive marketing. So I have to peak the readers interest quickly.
My current FB funnel: FB Ad >> Email Squeeze page >> Email Funnel.
My potential magazine funnel: Magazine Ad >> Email Squeeze Page >> Email Funnel.
So the only difference would be the platform.
If I do decide to run this, it will be extremely interesting to see how the cost per lead compares to the FB campaign.
Has anyone had any success with this trying something similar? Any best practices they can share?