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3 Other Proven Ways To Create High Converting Angles - Stop Spying & Ripping! (6)

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Affiliates want to make money yesterday.
And it seems the easiest way to achieve this is by spying and ripping.

Now, don't get me wrong it can be a GREAT place to start...

But what is this doing to your brain?

Veteran copywriter here... with a bit of a hack for everyone!

SMALL BACK STORY

A while ago, I noticed that on BH copy deliverables my brain after a few weeks started forgetting how to come up with truly creative solutions to advertising problems... When I got back to my doing my preferred WH deliverables, I would literally have to read through my old copy or copy it all by hand to get my brain thinking in that pattern / level of creativity again...

So can you imagine what rip and run is doing to your creative problem solving?

How do you expect to be able crack those untapped niches that are a napping goldmine?
Gonna wait till someone else gets the jump on that and makes all the monies before you jump on yet another trend?

To help, here are some solutions...
*It's honestly just pretty annoying to see the same angles all the time esp on native, so I hope this pushes us all to come up with some new angles and headlines
Let's make the internet great again please ��


3 Other Proven Ways To Come Up With Angles That Work (With Examples)

a. THE RIP - yes, that's your still your first base.

But now rip at a level of observation where you consciously take notice of what makes that headline / ad / angle work
Then create a new version based on that.

A great question to ask is:
"What promise is inherent in this headline that's making people click with a subtle preframe that they have to buy something?"

e.g. ripped: Drink This Tonight To Lose Belly Fat Fast - they're supposedly drinking something and unless it's a recipe, they're buying something right?

your headline: 1 Sip Of This Daily Could Transform Your Figure In 30 Days (Try Tonight)
image: idk, but for this example it has to be something proven, with high CTR from your rip


b. DESIRED OUTCOMES - what's the desired outcome of the market/user.

Go into into Google KW Planner to look through the top search terms - that's what I usually do.
Forums reveal even more and allow you to create spot-on specificity in copy and speak in the language of the market..

e.g. For weight loss, female segment, for example - knowing that they mainly

• wanna fit into a dress or
• are insecure about attractiveness or
• struggling with some form of stubborn fat / baby fat

your headline: Drink 1 Bottle Daily To Fit Into Your Best Dress By December
your headline: She Drank This 1X Daily, And Now Her Man Can't Stop Looking At Her
your headline: She Drank This 3X Daily, And Now Nobody Believes She Has 3 Kids

And knowing the market,
image: woman looking critically at herself in front of mirror
image: weird looking drink
image: acv drink

Note: This can also be spun against an UNWANTED OUTCOME.

"Drink 1X Daily, Doctors Say There's No Need For Triple Bypass"
"Drink This 1X Daily, Doctors Say There's No Need For Triple Liposuction"

"Cosmetic Surgeon Says There's No Need For Botox If You Apply This $4.95 Cream 2X Daily"


c. EMOTIONAL STORY -

You've already seen examples - and "She Drank This 3X Daily, And Now Nobody Believes She Has 3 Kids" even has story incorporated...

There are so many other things people react to: veterans, Trump, infidelity etc...
Now, how you figure out what people react to (both current & evergreen) and connect with that your offer, is entirely up to you.

I strongly recommend you revisit the "seven deadly sins",
As they provide the fundamentals of illicit things people just can't help but pay attention to.

And yup, you can mix and match these 'deadly sins' into the same headline for potentially greater effect.

e.g. "How She Ate 5 Doughnuts Daily & Still Looked Better ALL Than Her Friends At Homecoming" - gluttony + envy (friends - women are envious as shit)


So with a bit of research - one day at most - and plugging into the framework above, you're off to the races.

Hope that helps, especially for the newbies. Cos, by my thinking, it's otherwise gonna be really hard competing on the same creatives with bigger affs with bigger budgets on fine tuned campaigns that have higher payout.


Happy to answer any questions below or provide some guidance for your specific vertical. God speed

P.S: All these examples were made on the fly, compliance and verity not accounted for. Test at your own risk lol

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I love this. I'm really getting into copy lately and I love seeing things like this.

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These are very good tips @luckylegend! I'm including this in this week's newsletter!

Thanks so much for taking the time to write such useful content! You're a true STM'er.



Amy

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Super examples! Thanks a lot @luckylegend!

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Also - speaking of the 7 deadly sins - here's an epic post by the legendary Finch on the topic:

https://stmforum.com/forum/showthrea...-7-deadly-sins



Amy

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Welcome everyone @jeremiahandor @afkuni - happy to help!

And Amy, @vortex thanks for the shout :-)

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