Should I Split Native Campaigns By Country? RevContent (5)
Hey guys,
Veteran copywriter. I'm setting up my first native campaigns on RevContent.
I was wondering is it necessary to split each country into a different campaign?
Or would it be fine to simply group, for example, all T1 geos in one campaign - using EN as language choice and just run that.
Many thanks
ALWAYS split up your campaigns by country and translate your copy into the native language, the results will be better in 90% of the cases.
I've said this in a similar post recently, but let me repeat myself again: I really DO not remember when I last had a campaign where localizing the copy would hurt the conversion rate and the final ROI, but I do remember quite a few where using generic EN copy didn't work out at all.
In some cases, EN might work across several GEOs, but localized copy pretty much always wins.
And it's not just about the copy!
Bids vary a lot from one GEO to the next, so by grouping several GEOs into one campaign with one bid, you are definitely overpaying for some of them, while not bidding enough for a bunch of the others.
Originally Posted by luckylegend
I agree completely with Matuloo on the general principle.
A word of warning though on Revc - their traffic is so U.S.-focused that it can be hard to get much traffic if you target other countries individually, like you would on Facebook/GND/Youtube/Taboola/Outbrain/etc.
So yes, I think its fine to run US/CA/AU/NZ/UK/IE together. The US will have higher cpc's than the rest, so you'll likely either be overpaying for all the non-US ones or paying the right amount for them and not getting much US traffic, but I don't think Ireland or New Zealand or even the UK would have enough traffic to justify being on its own, unless perhaps you're doing push notifications or something or just blasting every topic at once.
So yeah, in a way Revc is probably the best native network to run 'all countries' on at once, since a high percentage of the people clicking are either going to be expats in those countries visiting what are mostly US sites, or high-quality English speakers, etc.
That's with language targeting on 'English' though - if you do 'All languages' you would get a mix of some of Revc's non-English inventory, which would probably be far less likely to convert if the offer is in English obviously.
Also just as a fyi - once your campaign is live you can take countries OFF the targeting with no problems, but if you ADD a country to the targeting you'll trigger remoderation and your campaign will be paused until its complete (unless they changed that very recently but I don't think they have).
If its an English-language offer that's available in a bunch of geo's, I like to do two campaigns: one for US with higher bids, and one for US+everything else with lower bids. The lower bid one will be good for all the non-US geo's, but you'll still get a few US clicks from high-quality widgets when the competition on them drops at different times, which is great for your profitability.
But yeah, best wishes on the camps - Revc is an awesome network! Hope your offer does great!
Thanks! @matuloo and @jack_l
Now, I'm gonna proceed as following:
US, Mobile
US, Desktop
CA/AU/NZ/UK/IE, Mobile
CA/AU/NZ/UK/IE, Desktop
Advertising by topic. Testing one topic at a time, Conservative News (assuming this is the best way to do it).
BRANDS
Advertising by brands however, I have a question...
It seems including all sites at the start - and then manually turning non-performing ones off - seems the way to go.
Am I on the right track?
MOBILE?
Looking at creating a mobile campaign that targets iOs only for mobile - would there be enough traffic or am I targeting too narrow?
BACKGROUND?
Advertising a nutra SS, primarily male audience. Testing the conservative news topic for the my first desktop & mobile campaign. ~0.70 cpc to advertorial
Not sure if brands are even worth testing. Should be testing only one site at a time or selecting everything from the jump, and cutting non-performing sites as campaign data comes back..
Thanks again for the help guys! Really useful in figuring out the nuances of all this...
Global english campaigns can definitely work. Global push campaigns for cheap cpcs were a huge thing on Revcontent for a while with crypto, and global campaigns on Taboola can do well also.
It's all a matter of how much time and work you want to put into separating out every little targeting set. Some prefer to go wide, others narrow. Each have pros and cons. Obviously if you find a geo doing really well it would be worth breaking it out and testing.
But yeah for Revcontent, the US/UK/CA/AU/NZ/IE grouped together is pretty standard.
Don't forget in campaign settings for most native sources you can select the browser language. The native language I'm sure will have more volume though in most cases.
iOS traffic does tend to perform better on sources like Taboola, but on Revcontent I found iOS and android pretty equal. Again just a matter of testing.
Brands are definitely worth testing though - they're higher quality traffic that demand a premium cpc, so if something is converting there and close to break-even then for sure it's gonna be a good campaign running on RON. Great place to start a campaign and test an offer and ads to guage whether it's worth pursuing until you get a knack for what sites do best for your type of campaigns. Asking your rep for a whitelist is another option.
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