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Voluum configuration for groups of offers (9)

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I'd like to use landers that after a contest offer the "winner" a choice of: iPhone or Samsung (Pop/sweeps).
I found 3 offers for iPhones and 3 for Samsung.

Is it possible to configure Voluum to rotate several iPhone offers for one click and several Samsung offers for another click?

As I understand it now:

• ".../click" link would rotate all offers added to the campaign (so it would mix iPhone and Samsung offers in this case).
• ".../click/1" could be used to show only the first offer from the campaign.
• ".../click/2" could be used to show only the second offer from the campaign.
• etc for numbers 3-6.

What I'm looking for is a configuration where:

• ".../click/x" would rotate offers 1-3
• ".../click/y" would rotate offers 4-6

I think a workaround to this could be to modify the lander to use an onclick="drawoffer(1,3)" for the first link/button and then serve ".../click/number" link. And similarly draw numbers 4-6 for the second link/button.

But that would require modifications to landers every time I want to add or disable offers. And knowing if something like that is possible in Voluum would be more interesting anyway.

Also if anyone knows if that's possible in any other tracker it would be cool to learn too.

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In case I understand what you want to do, there would be 2 CTA links on your LP, one would go to iphone and the other to samsung sweeps, right?

I don't think this is doable with Voluum. As long as I know, the multi-offer urls only work with one offer per "url".

Voluum supports rules though, so if you want to direct traffic to either of the offers based on some characteristic (such as device type), you could create rules for this and work with 2 paths, each of them rotating it's own offers. But that would still be based on one CTA only, so not sure if this would be what you're looking for.

Let me tag @voluum here, they would know better

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Yes, that's correct. I suspected it's not doable...

Hope @Voluum can advice something too. Any other tip on how this could be approached would be great too, doesn't have to be in Voluum.

Thank you!

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I'm creating Rule-based paths now in Voluum. Each Rule can have multiple Paths. Wouldn't I achieve my goal using offers 1,4 in Path1; then offers 2,5 in Path2; then offers 3,6 in Path3?

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This is what I was suggesting too in my previous post, the rules can help you segment the traffic. But, based on my Voluum experience, you cannot link specific CTA buttons to specific paths so this option won't work with multi offer setup.

I might be wrong though, didn't use the multi url option all that much in my campaigns. We need @voluum guys in here

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Rotating groups of offers with multi-offer click URLs isn't available in Voluum yet, so unfortunately it's not doable with an easy setup.

But there is a workaround that fully covers what you want to achieve here. It's a complicated one, if you need my help to apply it to your campaigns feel free to reach out to me on Skype (my Skype ID is live:karolina.gaik_2).

The trick is to create 2 separate campaigns in Voluum - 1st campaign's funnel is: lander → 2nd campaign; 2nd campaign is a direct-linking campaign with all the offers (1-6) grouped into 2 paths (here is where you'll use rules to redirect traffic to the right path: either iPhone or Samsung).
This sounds easy, however, you need to pass lander name to the second campaign and record conversions within the first campaign (you want know which lander a visitor that converted on your offer visited and how each lander converts) as well as alter the second campaign's URL in a way that replaces all traffic source's tokens with Voluum custom variables (you want to have your traffic source's tokens tracked in both campaigns to be able to properly read into your data), not to mention using rules. So in reality, it's not as easy. Still doable!

1. Create custom traffic source “Voluum” that you will use to create a campaign with 2 paths of 3 rotating offers each and which will include your own postback to pass information about conversion with cid mapped with {externalid} token. So your postback URL will look like this one: https://your_voluum_domain/postback?cid={externalid}. In “Advanced Parameters” section, map {clickid} token with External ID, add {lander.name} as a custom variable {var1} to recognize each of the landers in your reports (to compare results), add {group} as a custom variable {var2} to differentiate iPhone path from Samsung path, add any parameters from your traffic source settings you want to be recorded for the second campaign - please see the screenshot attached to see how to do the first 2 things (I don't know what traffic source you use and what advanced parameters you have set up for it - I can help you with this part when we talk in private):
   
   
2. Prepare campaign 2 with a “fake” traffic source (the one you created above). Create iPhone rule-based path (best to name it iPhone) with condition "Custom variable 2 IS iphone", add 3 offers for iPhone. Set a default path that will be your Samsung path (best to name it Samsung) and add 3 offers for Samsung to it.
3. Add your landers to Voluum, each of them should have a number of offers adjusted to 2.
4. Create the main campaign, campaign 1, with real traffic source that consists of previously created landers and 2 offers. Let's assume the first CTA on your landing page links to an iPhone offer, the second to a Samsung offer. Both of the offers in this campaign are in fact your campaign 2 links but the URL is slightly modified for offer 1 (which will be associated with /click/1), because you replace the {group} token at the end of the campaign URL with "iphone" value, so it is "group=iphone" instead of "group={group}" in the campaign URL.

The way it works is a visitor clicks /click/1 URL on your landing page, Voluum redirects him to offer 1 URL which is actually a campaign 2 URL with "Custom variable 2 IS iphone" condition met, he goes to the "iPhone" rule-based path and lands on one of the offers from this path. Second scenario, a visitor clicks /click/2 URL on your landing page, Voluum redirects him to offer 2 URL which is actually a campaign 2 URL but, at this point it does not contain the "iphone" value in the group parameter matched with a custom variable, a visitor goes to the default "Samsung" path and lands on one of the offers from this path.

The end

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Thank you @Voluum! That's an interesting setup. I need to digest it and will get back to you when I'm ready.

I would just like to understand Paths better. So - what would be the downside of doing it using Paths? What would not work? Like if I had:

PATH1 -> Lander 1 with click/1 & click/2 -> iPhone offer 1 & Samsung offer 1
PATH2 -> Lander 1 with click/1 & click/2 -> iPhone offer 2 & Samsung offer 2
PATH3 -> Lander 1 with click/1 & click/2 -> iPhone offer 3 & Samsung offer 3

If PATHs are rotated and then inside each path there are different offers then I would imagine that would achieve the rotation of offers?

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There's nothing wrong with this setup, it's just much more limiting because:

1. The campaign will get bigger, messier and more complicated once you decide to test landers or add new offers to the mix (instead of adding a lander or an offer in campaign settings (my version), you'd have to duplicate all the paths and replace a lander element in each if you were testing more landers or duplicate the paths, add some more on top and replace an offer element in each if you were testing more offers (your version)). What you're suggesting is easier to set up at first but less sustainable in the long run.

2. You're rotating pairs of offers (1-1, 2-2, 3-3), not single offers. To achieve the same rotation you would have to set up 9 paths, only then you'd be gathering data for each offer separately.

PATH1 -> Lander 1 with click/1 & click/2 -> iPhone offer 1 & Samsung offer 1
PATH2 -> Lander 1 with click/1 & click/2 -> iPhone offer 1 & Samsung offer 2
PATH3 -> Lander 1 with click/1 & click/2 -> iPhone offer 1 & Samsung offer 3

PATH4 -> Lander 1 with click/1 & click/2 -> iPhone offer 2 & Samsung offer 1
PATH5 -> Lander 1 with click/1 & click/2 -> iPhone offer 2 & Samsung offer 2
PATH6 -> Lander 1 with click/1 & click/2 -> iPhone offer 2 & Samsung offer 3

PATH7 -> Lander 1 with click/1 & click/2 -> iPhone offer 3 & Samsung offer 1
PATH8 -> Lander 1 with click/1 & click/2 -> iPhone offer 3 & Samsung offer 2
PATH9 -> Lander 1 with click/1 & click/2 -> iPhone offer 3 & Samsung offer 3



Think about it and reach out to me if you have questions.


Karolina

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That's an awesome explanation, thank you very much, I now see how different the setups are.

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