What conclusion can I make? Sweepstakes/Facebook Ads (3)
Hi, guys. I've launched offer and I need your advices.
Vertical: Sweepstakes/SOI
Offer: Edeka
GEO: DE
Source: Facebook Ads
Targeting: women 30+ who liked Edeka
Object campaign: traffic
Payout: 2,84$
In the first day I spent $20 and got 2 conversions ($5,86). I had 102 FB clicks and 25 offer clicks (CR1 25%). I've decided to change prelanding for increasing CR1. On the second day I had CR1 43% (new prelanding) but I didn't have conversions.
This is my numbers:
| Link Click FB | CTR link | Click offer | CR1, % | Leads | CR2, % | Costs | Revenue | Roi | ||
| 3.10 day 1 | Prelanding 1 | 102 | 25 | 0.2450980392 | 2 | 8 | 20$ | 6$ | -252.1126761 | |
| Ads1 | 2,2 | |||||||||
| Ads2 | 3,89 | |||||||||
| Ads3 | 2,44 | |||||||||
| Link Click FB | CTR link | Click Offer | CR1 | Leads | CR2 | Costs | Revenue | |||
| 5.10 day 2 | Prelanding 2 | 89 | 39 | 0.4382022472 | 0 | 0 | 10$ | 0 | ||
| Ads1 | 4,45 | |||||||||
| Ads2 | 4,33 | |||||||||
What should I change? Maybe the problem in offer? What do you think about CTR and CR1? My average CPC per link is $0,11.
Thank you in advance. @stickupkid
Normally with a 0,11ct cpc and 2,84 payout it’s possible to at least reach break-even imho. But Germany is different ya know. People can be hard to convince there. Try your angle on Austria for example, or another german speaking country.
Try another advertiser if you want to stick to germany. CR on the offer should be higher too.
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Originally Posted by stickupkid
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