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Scale Taboola 40k Day (6)

10-04-2019 09:38 PM #1 dgoncalvesgv (Member)
Scale Taboola 40k Day

Speak guys,


I have run some campaigns in Taboola, however, I never invested more than 10k day.


I want to climb here, but I don't know how best to do it. Increasing the bid in each campaign would bring me more traffic, but it would also increase my CPA.


What is the best way to invest 3 times more than I currently invest without increasing CPA so much?


Thanks

10-04-2019 10:32 PM #2 thedudeabides (Moderator)

You mean scale from 10k/day spend to 30k/day spend? Sounds like you already have a good handle on things just need to keep at it.

How are you currently separating your campaigns? US only? or a multi-geo campaign?

You could look at breaking out the top sites, eg msn, fox into their own campaigns, adding in more geos, etc

Best way overall honestly at that point is still likely just making better CTR ads if you're already wide on your targeting.

10-05-2019 04:21 AM #3 jeremiahandor (Member)

Quote Originally Posted by thedudeabides View Post
You mean scale from 10k/day spend to 30k/day spend? Sounds like you already have a good handle on things just need to keep at it.

How are you currently separating your campaigns? US only? or a multi-geo campaign?

You could look at breaking out the top sites, eg msn, fox into their own campaigns, adding in more geos, etc

Best way overall honestly at that point is still likely just making better CTR ads if you're already wide on your targeting.
Ill keep this in mind for when we hit those numbers

10-05-2019 10:56 PM #4 247media (Member)

Have campaigns targeting 1 GEO and 1 Device Type so you can bid more accurately.

Split test different angles and types of creatives.

Run Whitelist campaigns as well as RON campaigns to find new placements for your WL campaigns

10-06-2019 11:43 AM #5 dgoncalvesgv (Member)

[QUOTE = 247media; 380616] Tenha campanhas segmentando 1 GEO e 1 tipo de dispositivo para que você possa definir lances com mais precisão.

Teste de divisão diferentes ângulos e tipos de criativos.

Execute campanhas da lista de permissões e campanhas RON para encontrar novos canais para suas campanhas WL [/ QUOTE]

Thank you my friend.
I will consider your tips.

10-06-2019 11:52 AM #6 dgoncalvesgv (Member)

Quote Originally Posted by thedudeabides View Post
You mean scale from 10k/day spend to 30k/day spend? Sounds like you already have a good handle on things just need to keep at it.

How are you currently separating your campaigns? US only? or a multi-geo campaign?

You could look at breaking out the top sites, eg msn, fox into their own campaigns, adding in more geos, etc

Best way overall honestly at that point is still likely just making better CTR ads if you're already wide on your targeting.

Yes, we have a lot under control here.


I currently have 2 campaigns that run without targeting anything, fully open, but with validated creatives, validated copys;


I have 2 campaigns targeted by whitelist;


Split between Mobile and Desktop;


Just a GEO;


Thanks!

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