Topics targeting on Revcontent (8)
Hi guys,
When starting a new Revcontent campaign, do you recommend running on all targets? I saw that there is a target called "Push Notifications". Is it actual push traffic?
Thanks
Yes, that's actual push traffic. I believe they recommend you have a minimum 500$ per day budget for that too as it can spend hard and fast...
If you are brand new to Revc, and especially if you're brand new to native, I would usually recommend testing offers on a 'Brand' campaign of 10-20 sites that look good to you.
Then once you have an offer that is decent, start exploring the various topics hunting for really good widgets that you can drive lots of conversions on. Some of the Brand sites are great, but in my experience the real 'golden' widgets you'll find are often not in the Brands list and can only be found by running topics.
You can just run topics from the start too though - all good either way.
I would recommend starting with only one topic so your clicks aren't too spread out and so that you can block bad sites faster and identify good ones faster, but no right or wrong answer on it...
Be very careful with the push traffic on revcontent... it could burn through your entire account balance (not just your daily max). If you don't want to test push make sure its blocked.
If you do want to test push start with a low bid.
-Jack#3
Most people recommend using only Editorial News and Conservative News on Revcontent as that is where most of the buyers are. Would love to hear other people's experience with using something other than those two.
How many jacks do we have
But yes be very careful with push I've seen some crazy overspend because of it
Originally Posted by taormina
I think there's good sites in all the topics... although I do think Conservative News is always a good one to start with.
Of the twenty or so sites I've made the most profit on, I'd say maybe...
5 are in Conservative News
2 in Editorial News
8 in Arb/"Curious/Shocking" whatever they call it
4 in Spirituality/Religion
1 random weird 'download' type sites
That's just a rough guess, I didn't go check my stats or anything, but that's about the mix I would estimate.
The conservative/editorial sites usually have the most elderly and high-income folks, but the arb sites have people with time on their hands, which is great if you have a 40 minute vsl they need to watch before they buy, or if you need them to sign up to get calls from competing auto insurance companies, etc. I think that's why they convert so well (at least for me). Only thing you gotta watch out for is that some of the widgets on those arb sites that are right next to the Forward/Back buttons get a lot of fat finger clicks and thus really low lp ctr (at least that's what it seems like), so you can have two widgets on the same site that perform drastically different.
If you can get a campaign to break-even or close to it on Brand sites, you usually have a winning campaign that can do 4 figures/day+ on Revcontent running RON for US.
I wouldn't even really make it my focus to make a campaign work there specifically, as that traffic is more expensive. It's mainly for testing on a high quality sub-set of traffic, but an even better option may simply be getting a good whitelist from your traffic rep. How good of one you get kinda depends on your spend and relationship, but its worth testing brands vs WL campaign too at the start.
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