Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Keywords based on demographic on adwords (4)

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I've been trying to get to grips with how this could be done without breaking TOS and getting banned by adwords.

From my understanding if you for example bid on car parts/accessories but your ad/landing page is based around car insurance - you're QS would be shot to shit and be risking your account?

What would be the best way to get around this, I know I could build out a site myself to try and tie them together somehow but that would be difficult to make them work together.

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you won't get banned for this. just a low QS, but then, if no one is bidding for a keyword,
you could get lucky and get traffic from the content network.

after all, adwords still needs to show something via adsense.

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Yeah just a quick update I did setup a test on this and the starting QS was 3/10 so it said the min bid was $1, banged it to $1.01 just to see what happened.

CTR was in the 1-2% mark so the cpc was coming down but the day after QS went down to 2/10 so it stopped showing the ads.

I'm in the process of building out a proper full blown site around the keywords to get around this.

PS:

does adwords always allocate a low qs at first? I've just done a test to my landing page on a keyword that is relevant to my landing page and it's given me 3/10 again with a est first page bid of $1

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Nope.. I've handled a couple websites of my clients and they all yield very high quality score usually 7-10, the safest range, it's all about the relation between the keywords and your LP. In adwords, you can never get lazy, whenever you wanna target more irrelevant keywords, you gotta make an effort to get your LP be relevant to the keyword adgroup your targeting, and twist it to relate it back to your offer..

Google is a bitch.

Joe

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