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Whitelabel Ad Networks? (9)

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I've been noticing that the back end of ad networks seem to be identical for a few of them and suspect they are just white label solutions. So I was wondering if anyone can confirm or know some information about this? Makes life easier for us as affiliate to not have to manage accounts on as many exchanges if they are just the same in the backend.

I could give names as examples but trying to avoid that in case it hurts anyone's business.

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The names will help. You can PM me if you want.


Sent from my iPhone using STM Forums

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What do you mean like Propellor & Clickadu having the same dashboard/backend?

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Um I'll just post the names here. If mods have a problem or someone complains about it then yea just remove the post then.

Example:
- Admaven and Jotterads look identical. Active Revenue use to have the same backend as well prior to upgrading.
- Richpush and a few others have a logo that say "powered by admachine" and if you look on admachine's site they have a whitelabel solution.

There's a few more but you get the point. Just wondering if this is a whitelabel solution in the sense that it is just the infrastructure they use or even the traffic is shared. But if it is the infrastructure then it is more akin to things like pushcrew, onesignal etc. in which case I don't think you need to have the "powered by ___" logo so I suspect it could be the latter.

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Admaven, ActiveRevenue, AdventureFeeds are AdKernel based networks. Google AdKernel, i know there are not many of ad networks turnkey solutions.

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Thanks, very useful info. Got any suggestion to know whether they operate the same traffic source? Only way I know how is by asking the reps and so for starters I know adventurefeed and active rev is the same guys but asked for that a while back (can't remember what clue it was that gave it away).

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Yes there are couple sources sharing the same backend systems.

The traffic though might be different, but it depends what feeds they connect inside.

But you can think about these as "CMS" for traffic source.

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Everyone is selling to everyone I think we all kinda know that. That's how arbitrage works. That's the whole reason Advertizer ad Monetizer exist. But yeah...

I know that Clickadu looks like Popads. But the traffic is immensely different. So just a front end CMS would be my guess.

And then there is CAKE. Gotzha, Fluent, and a bunch of other sites are using that. Way different offers, of course. Again, seems to be a front end solution.

As for ad networks sharing their backend? Some possibly. Kindof shitty long term though, as they're competing with the same pool.

But I'm just a lowly 'media buyer'. I don't know

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I think there is a long term incentive to do this. For example in retail, a strategy that I'm aware of is for people to open many shops on the same street with different store fronts but selling the same products. By simply having more shops you increase your likelihood of getting the business. Sometimes they also price it differently (even though they own the same shop) so that you will see it as a "bargain" at the cheaper shop and buy it or you'll just buy it at a slight premium if you aren't bothered to price check.

So putting it back in this, say for example you got a profitable camp on source A and want to scale it across 10 other sources. If I actually own 5 of the other 10 then the odds of you buying from me again is much higher and it would be kind of hard to determine it is the same traffic I assume? (Since you could obscure your source ID and IP is usually not static - though if anyone knows a method to identify, I'd be interested).

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