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Which Fonts? (15)

12-29-2011 04:14 PM #1 xrproto (Member)
Which Fonts?

I know in those cartoon diet ads their is a cursive font used, what other fonts would you all suggest?

12-29-2011 04:21 PM #2 Daksneezian (Member)

--- Arial ---

12-29-2011 04:53 PM #3 polarbacon (Moderator)

"Impact" is nice sometimes for banners where space is limited...

12-29-2011 05:04 PM #4 steezy (Member)

and essential for lolcats

12-29-2011 05:35 PM #5 scotchsales (Member)

+1 on arial, impact. Bold and easy to read you just can't go wrong.

although back in the day (i miss myspace lol) i found myself making tons of banners with "cracked" haha

12-29-2011 09:42 PM #6 polishedturd (Member)

Test lots. I'm seeing variations of 100% or more in both CTR and CR on some banners I'm running right now, with the only difference being the typeface used in each. Big differences even between quite similar typefaces.

12-29-2011 10:06 PM #7 wright (Member)

Quote Originally Posted by polishedturd View Post
Test lots. I'm seeing variations of 100% or more in both CTR and CR on some banners I'm running right now, with the only difference being the typeface used in each. Big differences even between quite similar typefaces.

Have you had success with Serif fonts?

I'm finding they can work quite well to set the "mood", a lot of what you read about font legibility online can be misleading

12-30-2011 01:17 AM #8 stackman (Administrator)

haha scotch i used to overuse "cracked" font too. I agree though can't go wrong with arial board.

I usually match my fonts to my niche.

Professional fonts for bizopps
chalkboard fonts for IQ

etc..

12-30-2011 08:57 AM #9 polishedturd (Member)

Quote Originally Posted by wright View Post
Have you had success with Serif fonts?
I test everything. It seems to me there's no sense to it whatsoever. Here's the results of a small test I ran earlier this week. Take these two fonts:



Call the top one Font A and the bottom one Font B. I'm running two ads Ad A and Ad B, each ad in both fonts, so four variations in all. 13k impressions to each ad, results as follows:

Ad A
Font A
16% Conversion

Ad A
Font B
0% Conversion

Ad B
Font A
3.8% Conversion

Ad B
Font B
21% Conversion

So in one ad, Font A beats out Font B, and in the other ad it's the opposite. The only difference between ad A and ad B is the copy. Changing the copy causes a different font to win., and by a huge margin.

SplitTester.com tells me there's 99% confidence in the numbers.

I see this on almost all my tests. Sometimes Helvetica wins out, sometimes it's the weirdest most difficult to read font I can find. Just gotta test a lot...

PT

12-30-2011 11:51 AM #10 polarbacon (Moderator)

I think the font + copy work to attract a certain demo if you do it right.....

What I try to do in my tests is start by using Arial as the control then the "B" is something crazy....

12-31-2011 08:36 PM #11 Mr Green (Administrator)

FACT! At 12 points and larger, Arial is the easiest to read font. Under 12 point, use Verdana. - Cashvertizing.

12-31-2011 08:54 PM #12 wright (Member)

Quote Originally Posted by Mr Green View Post
FACT! At 12 points and larger, Arial is the easiest to read font. Under 12 point, use Verdana. - Cashvertizing.
I think it's not that easy to generalize, I've read Cashvertising as well, and while it's a great book I think the research was a bit outdated and focused mainly on print. From "100 Things Every Designer Should Know About People":

People have been debating which fonts are better, easier to read, or most appropri-
ate for centuries. One such debate centers around the use of two types of fonts: serif
versus sans serif. Some argue that sans serif typefaces are easier to read because they
are plain; others contend that serif fonts are easier to read because the serifs draw the
eye toward the next letter. In fact, research shows no difference in comprehension,
reading speed, or preference between serif and sans serif fonts.
[...]
Serif and sans serif fonts are equal in terms of readability.
Arial seems like the best to start out testing with though.

12-31-2011 08:57 PM #13 Mr Green (Administrator)

Although I agree you can't just generalize as easy as that, they did test print against online (somehow). They found Serif worked best for print (Helvetica, Times) in general.

01-02-2012 08:05 PM #14 presfox (Member)

in my testing, helvetica worked out best

01-03-2012 11:29 PM #15 rawservices (Member)

Verdana is a great font to use for readability

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