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Push to pop (8)

09-23-2019 06:11 AM #1 rrivero (Member)
Push to pop

Hey there,

So I’ve never bought pop traffic before.

I’ve always focused on native and push as of the last year or so.

If you had something profitable at scale on push across different traffic sources, would you test this winning funnel on pop?

I feel like it should work as push and pop seem similar.

How much can one spend a day (on high quality traffic, not junky bot garbage) on U.S. pop traffic across the top pop traffic sources in terms of quality and volume.

What are the pros and cons to pop?

Thanks

09-23-2019 11:00 AM #2 matuloo (Legendary Moderator)

If you had something profitable at scale on push across different traffic sources, would you test this winning funnel on pop?
Yup, the same funnel can work. There is one "BUT" though. With PUSH, you have one more pre-sall point, which is the AD itself. In case of POP, there is no AD, the users just get to see your LP directly. So depending on how strong the actual PUSH ad is, it can have a big impact on the final conversion rate... or not. Really depends on the particular funnel and angle.

How much can one spend a day (on high quality traffic, not junky bot garbage) on U.S. pop traffic across the top pop traffic sources in terms of quality and volume.
Last time I talked to a large POP affiliate, they claimed to be spending lower $xx.xxx per day. I cannot really confirm, nor deny this, but they didn't really have any reason to lie about it. And I know for a fact that it's definitely possible to spend 4 figures a day on POP... the quality is questionable though, this traffic type is known for high % of BOTs.

09-23-2019 02:00 PM #3 gasmobi (Member)

We test 50:50 push and pop on our in-house CC subs with the same funnels (iphone xs / 11, or s10), results are super similar actually. In fact, quality (activation rate%) on pop tends to be even slightly better than on push. If you want to give a try on ours, drop me a message skype live:ieva.m_1 or telegram ievamihelsone

Gasmobi Ieva

09-23-2019 04:09 PM #4 rrivero (Member)

Quote Originally Posted by matuloo View Post
Yup, the same funnel can work. There is one "BUT" though. With PUSH, you have one more pre-sall point, which is the AD itself. In case of POP, there is no AD, the users just get to see your LP directly. So depending on how strong the actual PUSH ad is, it can have a big impact on the final conversion rate... or not. Really depends on the particular funnel and angle.




Last time I talked to a large POP affiliate, they claimed to be spending lower $xx.xxx per day. I cannot really confirm, nor deny this, but they didn't really have any reason to lie about it. And I know for a fact that it's definitely possible to spend 4 figures a day on POP... the quality is questionable though, this traffic type is known for high % of BOTs.
Interesting! I guess the next variable is what if the funnel starts with an advertorial. Native & push people click on ads and get warmed up / pre-qualified to the advertorial funnel flow they're about to get hit with. Wonder if advertorials work on pop.

Higher 4 figures or lower 5 figures a day spend would be ideal. When you say you definitely think it's possible to spend 4 figures a day on pop, do you mean on one traffic source or spending on a few traffic sources at once?

Thanks for your help man!

09-23-2019 08:24 PM #5 matuloo (Legendary Moderator)

I guess the next variable is what if the funnel starts with an advertorial. Native & push people click on ads and get warmed up / pre-qualified to the advertorial funnel flow they're about to get hit with. Wonder if advertorials work on pop.
I've done better with shorter and straight to the face LPs on POP traffic to be honest. A long advertorial might not work that well, but then again it's all about a particular lander and how catchy it is. With POPs, in many cases you only have a fraction of a second to catch the users attention, since it's an intrusive format and they didn't show any interest in the product you want to sell them. With clicked traffic (native, push...) it's a bit different, since they clicked on some kind of an ad already.

Higher 4 figures or lower 5 figures a day spend would be ideal. When you say you definitely think it's possible to spend 4 figures a day on pop, do you mean on one traffic source or spending on a few traffic sources at once?
5 figures is very rare, please don't think it's something easy to reach, I should have been more clear about this in the first reply In case of 4 figures, think about lower ones, not the higher end of the spectrum. And for this kind of spent, you need to be on multiple networks and even target multiple GEOs. Maybe in a huge country like US, you could do these numbers, but with smaller countries it's not possible. POP traffic is not as plentiful as it used to be.

09-26-2019 06:20 PM #6 rrivero (Member)

Quote Originally Posted by matuloo View Post
I've done better with shorter and straight to the face LPs on POP traffic to be honest. A long advertorial might not work that well, but then again it's all about a particular lander and how catchy it is. With POPs, in many cases you only have a fraction of a second to catch the users attention, since it's an intrusive format and they didn't show any interest in the product you want to sell them. With clicked traffic (native, push...) it's a bit different, since they clicked on some kind of an ad already.



5 figures is very rare, please don't think it's something easy to reach, I should have been more clear about this in the first reply In case of 4 figures, think about lower ones, not the higher end of the spectrum. And for this kind of spent, you need to be on multiple networks and even target multiple GEOs. Maybe in a huge country like US, you could do these numbers, but with smaller countries it's not possible. POP traffic is not as plentiful as it used to be.
Got it!

Thanks buddy

11-06-2019 01:27 PM #7 ezmobcom (Member)

Great question! We work with a lot of demand clients that utilize both push, pop as well as native and display ads to gain maximum exposure. Regarding your question of "whether pop will work for you", definitely yes, we see that push across certain verticals works just as well as pop, keep in mind that for Push traffic you usually pay CPC rate (our minimum bid is only $0.005) which guarantee you're not paying for 'un-engaged' impressions. So if your creative is attractive enoguh, you could see CTRs of above 3% (i'm being conservative here) and maximize the click amount to get as many users on your landing page.

In terms of supply, there's no real limit, we're talking about pop inventory here, we alone see around 4B daily ad requests which can all be yours for the right bid!

If you'd like to run a quick test, I encourage you and the rest of the STM community to test our platform with only $100, risk free.

register here and ping one of our managers through the in-site chat!

https://ezmob.com

11-06-2019 03:38 PM #8 eduaffiliates (Member)

With push ads you can personalize your content with emojis and visuals and choose your delivery times to coincide with time sensitive campaigns. They’re also super easy to see on the user’s device, and they don’t have to open an app to see the message which increases the view-ability of your ad.

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