Affiliate landing page case study: top ROI? (15)
I'm testing 3 landing pages for a case study and i want to see how our affiliate perception works, which landing page do you think will achieve the highest ROI? State you reasoning in the replies
It's a daily deal offer, and I'm running it on Facebook.
Landing page 1
Landing page 2
Landing page 3
#2..............
#3 - you're running it on Facebook, it's branded to look like Facebook.
I'm guessing 1/2 the users are going to think it's a Facebook offer and will feel safe and sign up faster.
It may do even better if you used a geo-location script on the Right Rail where it shows user profile pictures. If they look like local users, it will probably improve performance.
I don't really like the Continue button placement on it but still think it'll do best because it looks like FB.
If it was me I would trust #1 more because it looks the most legit. But we're not dealing with me, soooo.
#2. It has multiple images so there's a higher chance one of them will appeal and secondly the social proof looks like Facebook-related. In #3 the list of users doesn't look like it came from FB at all.
What demo are you advertising this too?
I'm calling number 3.
#2 has better images but number 3 has
- big benefit headline 70% off cakepops.
-Social proof/testimonials (fake names instead of just profile pics)
-Scarcity element.
-co branding looks like less of an ad.
And of course 60% of the time I choose the right lander every time
#3 although it's missing the "127,432,928 likes" counter, I still think the identifiable faces + matching Canadian locations will win.
There's also the urgency counter, the whole thing looks like Facebook.
I'd be surprised if #3 doesn't take the cake.
I'd go for #3 as well
I'm going against the grain, selecting #1
I'm thinking #3 due to the facebook on facebook connection
#1
- landing page looks like offer page = better conversions
- larger image of chocolate things, chocolate > all other pink fluffy desserts
- only one selection of the chocolate pops, no chance for indecision.
-using the word "bought" so people go into offer knowing it's time to buy
Cake pops are sooooo good.
I think #1 just for the reason it looks legit and like the offer. (assuming its groupon)
I'd go for #1 and add the social elements of #3 
I'd call it "Groupbook effect"
3 > 2 > 1
#3 because it looks like facebook. Show's other people who've got the deal. Has a time limit and a nice big 70% off.
#2
- Strong social proof
- You don't use any fake scarcity script, that I think could be easily busted by visitors
- Awesome pictures
BUT:
- I think the main benefit is not as clear as on LP1 and LP3 (70% off...)
- The call to action doesn't seem appropriate, as the main benefit is not explicit on this LP
I would definitely test this LP adding the main benefit and a better CTA
(It's so easy to have an opinion on other LPs, I wish I have the same point of view with my work 
)
I would go further and say it depends on your targets age... I think younger people would respond more to the #1 as it looks more legit and they generally know daily deals websites already (and how do they look like).
Older people would be more inclined towards #3 as its more congruent with the whole facebook enviroment. Maybe I'm overthinking but that's what my personal experience has taught so far...
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