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Your Campaigns Suck Because Your Cheap! (5)

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Hey guys,

Random post here so forgive me if its been discussed 500x already here and this will be a generalized statement that may not apply to everyone and every situation.

I see people when setting bids for traffic sources (Native, POP, Push...etc) always worried about the cheapest bid they can place to maximize the clicks they receive and thus increase their chances of a conversion. Only problem is, in my experience that's why your campaigns suck. Your getting zero traffic from the high quality sources.

Would you rather have 100 clicks from very low quality traffic such as bot farms, or would you rather have 20 high quality clicks from real humans that havent seen 5000000000 ads before yours?

When you do minimum bids, you getting the cheapest, lowest quality garbage traffic that nobody wants because it doesnt convert hence why your not getting it. The GOOD QUALITY traffic that converts like fire is often 4-20x the price of the minimum bid. This is the traffic that people fight over and dont mind paying 20x for all of the inventory. Also when your bidding 20x your ad is shown to people first, not after 500000000000 other ads were shown to them first. The difference could be huge.

For example when I bid say $0.25cpc on some Native traffic, I get the bottom of the barrel traffic that has already been shown 50 ads. I may think its my lander, or my offer or the traffic source when the answer could be, it's my low bid. Now when I increase my bid to say $0.90 suddenly my bid is competitive enough to get premium traffic from the best sources out there and now suddenly these conversions are starting to come in as I discover source IDs that are fire for my offer. Same applies to POP and other sources.

One possible method is to ask your traffic rep for some of the source IDs with the highest bids.. try to outbid those zones if possible via a whitelist campaign instead of RON. There are other ideas.

Point is, minimum bids gets you minimum quality... something you likely dont want.

Another quick 2c from us... Increase your test budget if you can. We've ran campaigns where if we stopped at $20 we would of thought the offer/lander/traffic combo sucked, instead we increased our test budget to say $300 and with that were able to turn it into a $50,000 profit machine. I think and see too often people throwing in the towel just because their $10 test budget didnt show them ROI.

If your finances allow, increase those test budgets and increase those bids... Ive had tremendous great results and ran many 50-100K+ campaigns using this logic. Every campaign I try to be cheap on, turns out to be a bitter failure for us.

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It has been discussed a lot of times, yes. But it's such an important point that it really needs to be talked about more, over and over. So thanks for offering your view on this, I can only agree

Same goes for pausing campaigns based on low amount of data, that's another frequent problem done by new affiliates all the time.

Matej.

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Agree on all points, even if I'm still a huge pussy (spending ~$100+ a day).

Just one question:

This is ZP, right? How does bidding high on a whitelist campaign instead of RON differ? I have some awesome source/targets on a few RONs which I would love to squeeze more traffic from...

On that note, ZP is tough to find the max bidding on your own (as opposed to propeller, which makes is super easy). Their 5 dot system is pretty vague (intentionally, I'm sure).

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My statement was meant to be generalized and not targeting one traffic source, however it can (and in my opinion it does) apply to ZP traffic also. You can do a whitelist only campaign in ZP for those zones which you know are proven winners. Asking your traffic rep for the top bids on those zones to give you an idea and give it a shot.

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Gotcha. Using the RON term confused me

I'll have to start bugging the ZP reps then!

Thanks for the kick in the pants, either way!

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