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Advertorial vs quizz, which one is better? (15)

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Currently, I have been running mostly on Taboola, ads for weight loss. I have invested about 200k / month in campaigns in Brazil.


Always following the Ad-> Advertorial-> Sales Page -> Checkout -> End funnel.


I am curious, although some members of my traffic team run quizz with source from Facebook ads, for native ads I never ran.


And spending hours of spying on Adplexity, I didn't find anything like that either.


Has anyone who can share experience ever run traffic source quizz from native ads, even if it's not the vertical slimming to expose their experience?


Thank you

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Let me tag our native expert @thedudeabides in here, he might have an answer for you

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I've wondered the same thing... it seems like you'd see more of them on Adplexity Native... perhaps it's because most native ads are on articles so lp's that are reading-based do better, or perhaps quizzes just haven't gotten big yet on native...

The one place I do see (mini)quizzes on native sometimes is after the advertorial though, as a sort of 'bridge' between the advertorial and the offer page.

Media Force seems to do that really well with a lot of their lead gen on comparisons.org, where the advertorial links pop up a bridge page with a 3 question quiz which then leads you to the offer page. I'm guessing the idea is just that it raises conversion rates, rather than segmenting or anything.

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Thanks!

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It really even makes sense to increase lead interest in supply through this post-advert quiz. I think I'll go up some tests and see how they behave. Thank you!

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I used to run a lot with surveys but that was more on interruption based traffic, eg pops, redirects. I see them more nowadays on other sources, namely facebook.

If you go that route I'd recommend you still have some sort of content though on the page. To take it a step further, I'd actually collect their email and send them their quiz results.

Otherwise I don't expect you'd see much lift in conversions in your funnel if you've already tweaked and tested a few things to get to that spend/day. But adding a bridge page as suggested would be a good start, and I've seen some doing very well with various forms of qualification bridge pages, collecting emails and not. Definitely worth testing.

But priority wise I'd still focus on the ads first. Especially for nutra I'm sure you can get some pretty killer ad CTR by taking your own photos of weird vegetables, etc which should have a much bigger impact on ROI than LP variations.

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Dude, thanks! In nutra, home shots of strange vegetables often give a very attractive CTR. Thank you for the tips!

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How are you able to run weight loss ads on Taboola? I thought they were too strict for that?

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This.

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I was thinking the same thing. let alone 200k a month?! very VERY impressive

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Taboola does seem to allow nutra ads for several GEOs. Here are some of the examples that we have seen

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One of these ads is mine, the middle one.

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[QUOTE = summitview; 379442] Como você pode exibir anúncios de perda de peso no Taboola? Eu pensei que eles eram muito rigorosos para isso? [/ CITAÇÕES]

Yes, they are strict, but do not forbid, there are rules that if followed, you announce quietly.

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I'm not sure what you mean by "announce quietly" -- probably a language translation problem

Anyway, I am guessing that the GEO makes a difference. Because the FTC only has oversight in the US so if you're not selling to US citizens they wouldn't care. And (again guessing) that some countries are likely less strict than others.

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which one is better on which niche it is and what traffic source you are using

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