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Help! How to optimize my campaign (1)


08-29-2019 08:48 AM #1 pushground (Senior Member)

Hey dollar, good start! To show you the areas you need to improve, we will show how your stats compare to our averages.

With your CPM model you are paying a little over $0.11 per click which is over double our average CPC of $0.051. Your CTR of .42% is not bad but it's below our avg CTR of .73% for the US geo. This becomes more of a problem especially when you are paying CPM because you are paying for the extra impressions that you aren't using. The CTR rates of 18.66% and 31.68% for your prelander are also low. Normally you want it closer to 40%. Try optimizing your prelander, if you don't already have one. Your CR is good. We see successful sweeps campaigns with a CR anywhere from 3% - 10%.

Of course these are just the averages form all our campaigns, not just sweeps but feel free to contact us at Pushground if you need any more help.


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