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Is better your own web push database or an email/sms database for lead generation?? (11)

08-25-2019 04:12 PM #1 joseluis (Member)
Is better your own web push database or an email/sms database for lead generation??

Hi everybody, this is my first post in this great forum and i'm shocked for all the information here. I will post soon a new message with a presentation, trust me.

Recently i see the mrPayne interview from ZorbasMedia and i'm interested about collecting my own push traffic from my website. My question is if it will work with a normal lead generation forms for loans, insurances and mortgages? They pay us with CPL.

I'm already collecting suscribers with onesignal. For experiment purposes, we already get traffic from sources like google or facebook, so is a targeted traffic, and automatically prompt new site visitors to subscribe to push notifications, so people who is suscribing is mostly people who is looking for mortgage, loans, etc.

Do you know any experience already from niches out from sweeptakes, casino, etc ? converts better than traditional database ?

Thanks to all !

08-25-2019 08:43 PM #2 matuloo (Legendary Moderator)

Hello and welcome to the forum!

Push traffic has one problem, pretty much all the networks that sell it are not offering any reasonable targeting options. But since you're be collecting the subs yourself, that would be a different story, as you'd know something about the audience. So in this case, it could work well for the products you mentioned. And on top of that, quite a few affiliates actually did pretty well with finance-related offers on push traffic, even when buying it from regular networks with all the targeting problems I mentioned. As long as the ad and landigpage is catchy enough, it should work.

As for comparing it with email or sms... it's quite a different format, so hard to compare this. An engaged email audience is worth more than a general push list for sure, especially since a simple regulation from google (chrome) could basically kill push notifications, so I wouldn't base my business on push alone. As always, it's the best to use all the channels and properly utilize all of them

08-26-2019 05:35 AM #3 joseluis (Member)

Quote Originally Posted by matuloo View Post
Hello and welcome to the forum!

Push traffic has one problem, pretty much all the networks that sell it are not offering any reasonable targeting options. But since you're be collecting the subs yourself, that would be a different story, as you'd know something about the audience. So in this case, it could work well for the products you mentioned. And on top of that, quite a few affiliates actually did pretty well with finance-related offers on push traffic, even when buying it from regular networks with all the targeting problems I mentioned. As long as the ad and landigpage is catchy enough, it should work.

As for comparing it with email or sms... it's quite a different format, so hard to compare this. An engaged email audience is worth more than a general push list for sure, especially since a simple regulation from google (chrome) could basically kill push notifications, so I wouldn't base my business on push alone. As always, it's the best to use all the channels and properly utilize all of them
Thanks a lot for your feedback. I was thinking the same, is better create a stable database with email and phone, but also try to grow a push database in background to try.

As i see in onesignal statics, almost all the audience is from android, so that's because chrome on android is the target for this kind of model in mobile.

08-26-2019 09:07 AM #4 joseluis (Member)

Just a new question, is safe and white hat use web push notifications?

08-26-2019 03:43 PM #5 matuloo (Legendary Moderator)

Quote Originally Posted by joseluis View Post
Just a new question, is safe and white hat use web push notifications?
Please be more specific, safe in what meaning?

Are we talking about collecting the push permissions or sending out ads via push notifications?

When collecting them, it's perfectly fine to do unless you try to trick people into subscribing with some sleazy tactics. Too aggressive push collection is already banned by some traffic sources.

As for sending out ads to your OWN push list... well the list is yours so you can basically do whatever you want with it. But again, there are better and worse ways of doing this... annoy them too much and they will unsubscribe. And also, the better you can match the ads with the tastes of your list, the better the results will be.

08-26-2019 03:56 PM #6 joseluis (Member)

Quote Originally Posted by matuloo View Post
Please be more specific, safe in what meaning?

Are we talking about collecting the push permissions or sending out ads via push notifications?

When collecting them, it's perfectly fine to do unless you try to trick people into subscribing with some sleazy tactics. Too aggressive push collection is already banned by some traffic sources.

As for sending out ads to your OWN push list... well the list is yours so you can basically do whatever you want with it. But again, there are better and worse ways of doing this... annoy them too much and they will unsubscribe. And also, the better you can match the ads with the tastes of your list, the better the results will be.
I only show my notification prompt in my website without any trick or sleazy tactic. People only accept or deny. My traffic source is google ads and at the moment we're collecting a targeted push list.

My question is about annoy too much the people, the only penalization is that people can unsusbscribe from it? or google or someone can blacklist you ?. I dont want to annoy people, but i want to know the limits.

08-27-2019 06:56 PM #7 bryn (Member)

Limit your pushes to your users to 2-3 a day and you should be fine. If you spam them 10 times a day it will really hurt your user base.

08-28-2019 07:56 AM #8 AdMaven (Veteran Member)

I think that with push there are a bit limited targeting since a lot of things are not really transferable from other ad formats. Domain and whitelist based on Sub id's are kind of less effective on push, since the main optimization weight goes to the user ages.

Your audience is a bit more general, you don't really know who clicked allow besides the general things like GEO, Connection and so on.

But it has the best targeting option possible, Your paying for Clicks. In the end, Push is all about the clicks you are getting and what, if a user clicked on your it means one thing: You properly engaged with him!

Of course i'm biased about this, But that's only because i see what this ad format has actually done to this industry in the pest year, of course it might go up in smoke tomorrow, but i'm seriously doubting this. At some point the main thing that's going to happen is making the opt-out much easier. There's gonna be less money in push and probably at some point the huge surge is going to flatten out. But as Matuloo said, the affiliates and networks that would be wise enough to create for themselves some sort of one stop shop that does everything would survive probably everything.

08-28-2019 10:03 PM #9 matuloo (Legendary Moderator)

Quote Originally Posted by joseluis View Post
I only show my notification prompt in my website without any trick or sleazy tactic. People only accept or deny. My traffic source is google ads and at the moment we're collecting a targeted push list.

My question is about annoy too much the people, the only penalization is that people can unsusbscribe from it? or google or someone can blacklist you ?. I dont want to annoy people, but i want to know the limits.
As long as it's a clean collection, you will be fine ... all the big news sites are doing this too just fine.

08-30-2019 11:59 AM #10 lizard_leads (Member)

Push notifications are limited in delivery - lifetime of notifications, Accessible to display devices, etc. In email do not have such confines.
Banner blindness also reduces the relevance of push notifications, and in emails the user is not loaded with unnecessary information and sees only the advertisement of your letter.
But push is cheaper and easier to implement, they are good to use as an additional channel of monetization.But do not give up emails! Our main income is email, and push as an extra income.
Soon we will integrate these two streams and monetize our base with full interaction with users.
It is important to take into account the user's activity time, when it is convenient for him to receive each type of advertising, to segment users according to their preferences, what devices they uses etc.

09-12-2019 03:27 PM #11 rtxplatform_admin (Member)

If you are interested in collecting push on your sites check out PushToast - We send a max of 4 ads per day and you can send unlimited push for free to your own subscribers.
mboghosian on skype if you have any questions about getting started.

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