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Outbrain Tracking in Voluum (17)

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Can anyone show how they have setup Outbrain as a network in Voluum?

And is it possible to track costs?

I am a bit surprised that Outbrain does not have a template in @Voluum as most other trackers have it.

Thanks

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Tokens are as follows:

external id: {{ob_click_id}}

{{publisher_name}}

{{campaign_id}}

{{section_name}}

{{ad_title}}

{{source_id}}

Postback url:
https://tr.outbrain.com/pixel?ob_click_id={externalid}&name=CONVERSION_NAM E_HERE&orderValue={payout}&currency=USD

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Wow, that was quick. Thanks!

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Just did some more research and found the following: https://trackingtokens.com/outbrain-tokens/

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What do people use for their url when setting up a campaign in Outbrain?

I tried to use my Voluum Campaign url but this is not recognised as a valid url.

I have only ran Outbrain campaigns with a website url and not with a tracker so i am a bit confused what to do.

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Hey Eurosen-

Not sure if this is your problem but it was what stumped me with Outbrain (and Taboola) when I started: you have to 'cut the link in half', so to speak, and only enter the part of it that comes before the parameters on the back-end.

All those parameters get pasted into the 'tracking link' section when you create the campaign.

Compared to Revcontent or MGID where you just use the entire link when you create ads.

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Thanks Jack_l

I decided to go with direct tracking and use a pixel on my lander.

After that I found out that you can also split the link.

Good to know for the next camp

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Actually for Revcontent you still just base url with the campaign id attached for your ads, eg with Voluum. Those parameters can go in the 'tracking' part of 'settings' when you click the gear icon. I usually just check and use the provided param names for the three 'Enable X Passback' parameters. Makes setup easier that way. Not sure about MGID though; been a while.

One neat feature of other trackers is that campaign id is appended in an actual url parameter like ?id = or &id= so you can add that to the base tracking code setup for a couple native platforms, and then just have your ad url be your base tracking, eg https://track.mydomain.com This makes copying campaigns and ads so much easier, since its just 1 edit vs many. Just a small quality of life thing that would be nice for Voluum to add.

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Nice... interesting... I did not know that!

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Hey Kelly
Can you describe how do you do it now vs how would you do it if campaign id was a tracking parameter (like the others)? I want to pass this to the team, we're all about making things easier for you.
Thanks


Karolina

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When you setup a campaign on most native networks, you usually have two places where you enter campaign url info

1. The campaign tracking setup, where you can add/edit the traffic source tokens that will be added onto your url, eg &placement={{site}}&adid={{adid}}

2. The ads, where you enter the link for each one, eg https://track.mytracker.com/12345?ex...rameter=stuff1

So in the current system when I want to upload new campaigns I need to copy the Voluum url, and strip out everything after the campaign ID part to use for the ad links.

Once made, I duplicate the campaign for each device type, per traffic type, etc. I then have to manually edit every ad in the new campaigns and replace it with the correct link.

Alternatively, if instead of https://track.mytracker.com/12345?extra_parameter it was https://track.mytracker.com/?campaignid=12345 or you have the option for that to be valid, then I could add that campaignid to the tracking setup part once, and when I duplicate a campaign I could just change that value instead of having to edit every ad link. My ad links would just be https://track.mytracker.com because everything else would be appended automatically by the tracking setup.

This would also have the added benefit of not making you have to re-submit a duplicated ad due to the link being updated.

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Thanks @thedudeabides, now I get the logic behind it. We'll look into it and I'll let you know if it can be changed.


Karolina

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Any update on this?

This is causing me to lose out on money now, having to re-submit more aggressive creatives I was able to get approved and now being denied, and having to wait for new duplicated campaigns to get re-approved, due to all the ad links changing. It's becoming a big deal.

If track.voluumtrk.com/?campaignid=1234&ad=1 was a valid campaign link just like track.voluumtrk.com/1234/?ad=1 this wouldn't be an issue anymore for many big ad platforms.

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You could switch to using Voluum redirectless tracking method as the campaign id is a token (cpid)

https://my_lander.com/?cpid=976d4dc5...7-a9272fa3112e

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Hey @thedudeabides

Sorry, I wish I had better news for you but we won't be developing it, at least not in the close future.

What @nickpeplow mentioned is true - direct or redirectless tracking method solve this problem as campaign id is passed under a parameter there but in these cases, the core of your url isn't your tracking domain but your landing page's. I don't know if it's helpful in your scenario or not.


Karolina

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What are the potential downsides to redirectless tracking? Any reason to not use it for every campaign that goes through a landing page?

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The same as for direct tracking: A/B testing of landers has to be moved to the source because Voluum cannot rotate landers if you send traffic directly to yourlander.com instead of yourVoluumtrackingdomain.com. Also, cloaking/rules/filters for landers will not work as there's no initial redirect through Voluum.

This doesn't occur for offers, you can rotate/choose them based on rules etc., there are no limitations.


Karolina

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