Adult Dating Follow Along #3 (18)
@jabong82 I know you mentioned you like to see a min CVR of 12%... curious what are the upper ranges you've seen when it comes to CVR on mob campaigns?
Also, you mentioned to not just focus on banner CTRs and Lander CTRs... but there is probably a "core" issue with my funnel and to test more landing pages and offer pages to find something that converts better.
I'm curious what you mean by "core" issue? What could be some examples of this?
Thank you so much!
Originally Posted by chinopaisa
But assuming you are running a "generic offer" with a "generic payout" and a "generic lander" I think your range for a "good offer CVR" is between 12-18% in a tier 1 country.
Now obviously there are some low paying offers that are like $1/lead that will convert at 25% or maybe a high paying $8/lead offer that converts at 4% but generally in the payout range you're in (2.50-4.00) I'm going to assume it's just a "standard offer", hopefully that makes sense.
For example right now I'm running a US mobile offer with a bumped payout at around 12%, but earlier this year I had one with a little lower payout that I ran at 16% over thousands of leads.
With regards to "core issue" I am referring to offer selection or landing page. If you're running a shitty offer or using the wrong landing page for that offer, it doesn't really matter how many banners you test your results are gonna be shit.
Hey @jabong82 , I'm curious what are the top 1 or 2 main realizations or takeaways you've had since running adult traffic in the last year or so?
Originally Posted by chinopaisa
1. Winning campaigns are usually not "found", they are "built".
2. Offer is the most important.
3. Don't make assumptions, only testing will give you the truth.
4. Know the math and what is and isn't possible.
5. Don't spoon-feed the advertiser.
6. Really look drill down into your data.
I don't know thats about it off the top of my head.
Originally Posted by jabong82
"Don't spoon-feed the advertiser?"
Originally Posted by chinopaisa
Yes in the beginning you want to emphasize quality leads, but in the end you're not out to make the offer owner rich, you need to get paid as well lol
Learn some programming, communicate to sources via APIs... stuff like that helps...
Sent from my SM-N9600 using STM Forums mobile app
Originally Posted by jabong82
But yeah it's been tough getting to profit on these camps.
Originally Posted by forgamon
Sorry I didn't quite understand...
Hey @jabong82 @matuloo would love your guys thoughts on this!
Update:
So I had to stop this campaign for a bit due to funds while I was looking for a new job....
And recently just started this campaign up again in the last 10 days...
So overall in the last 10 days, my campaign on TJ is at -20% ROI with $25/day spend and 1/24 capping.
Question:
1) I've noticed that most days my ROI is actually around break even.... but then maybe 3 out of the last 10 days my ROI will drop significantly to like -70% ROI or something which really throws off the data...
Is this the data just "evening out?"
Or is there another reason why on certain days the performance is so much worse than the rest? Is it because on those days other advertisers have come in and are pushing me out of my bid position?
2) Also, I've already received a pay bump, and there might be opportunity to receive another...
But at -20% ROI with 1/24 capping on TJ - do you think I should port this funnel out to other sources to see if I can reach profit? Or stick with TJ and see if I can push it to profit there first?
I ask because I understand TJ is "most competitive" so I'm wondering if I can take a -20% ROI funnel on TJ and easily bring it to another source to make it work?
Thank you!
Here's my 0.02 on your questions.
1. I think your daily spend is too low, so of course you are going to see a lot of fluctuations. $25/day is nothing, unless you're promoting some micro payout offer, you're going to see wild swings in ROI if you look at your daily stats. If you're only spending this much, maybe evaluate your progress every 5-7 days so at least you get some spend. It could be like you said your bid position is varying a lot, but it's just likely you don't have enough data.
2. If you're at -20% after a paybump, unless your creatives are shit, I don't really see you getting it to work. You may have to use another traffic source that's cheaper or maybe test more landing page/offer page combos. It's impossible to tell really, but that's why this stuff aint easy lol.
I missed this thread too, sorry for that 
I agree with jabong: the low spend usually is the main reason for day-to-day fluctuations. The more you spend per day, the more stable the results usually are. There will still be some ups and down of course. In most cases it has to do with the bidding situation and possible loss of a good converting position, or part of the traffic got sold on a flat deal and there is also the option of getting scrubbed by the advertiser from whatever reasons.
-20% after a bump is not that good either, you should be at breakeven point now, at least, since you still need to push it up in order to get some profits. But still, there might be space to optimize this further. 20% is not that much off, maybe with the right banner or LP or a different offer URL, you could turn it around. It has happened to me many times in the past already, one "special" banner can have a huge impact.
It's also true that you might be able to find cheaper but qualitatively comparable traffic elsewhere and that might turn your campaign green. So it's also a valid option and worth trying.
Alright, so firing this things back up.
Since I last updated this thread, I was able to port this to another traffic source, and got profitable.... about 25% ROI Off $20-$30 spend per day.
This lasted for about 2 weeks until the offer got pulled.
So since then I've been trying to use the same funnel and test different offers, but results have been all over the place, and after crunching the numbers, I couldn't really see anything that seemed promising or seemed to work.
The previous offer I was running was converting around 14% or so off a $3.85 payout DOI.
The mobile offers I'm testing now are either in the $2 range or maybe up to $3 SOI.
Despite being SOI, the conversion rates have been lower than the previous DOI one.
Then I tested another offer that the AM recommended, which was converting quite well, around 13% or so... but after 2 weeks the results (overall not just for my traffic) was also not great and they had to lower the payout from 2.15 to 1.75... which means I'm back to the drawing board to test more offers.
Then I tried switching up my angles on my banners, but again the results are shoddy and/or inconsistent as now I'm testing more than 1 variable (banners & offers).... and my previous funnel had a smooth transition from banners -> landers.
I also read that pop unders tested against LPs w/o pop unders generally perform worse. For some reason I thought they perform better, so all my previous LPs had pop unders on them lol. Maybe I had been shooting myself in the foot big time there... so since then I've removed all pop unders from my LPs and are just testing them with back button redirects.
All that being said...
So now.... I understand that my focus needs to be offers.
SO...... I'm going to take the funnel I had before that was previous working.... and keep that same funnel, and JUST test for offers right now.
I need to see what offer works for this traffic source and then optimize the other parts.
So, I'm sticking to 1 spot, 1 geo, 1 traffic source..... keeping my previous funnel the intact.... and will begin to test 5 offers at a time, and cut the worst.
Will update this post as I go along... if you guys have any advice, I'm all ears. Thank you guys.
I don't think trying to find an offer that fit your "winning funnel" is the way to go.
I think you'd be better off just testing multiple offers with several proven LPs and see if a new winner emerges.
Originally Posted by jabong82
As for proven LPs... I guess the ^ ones I mentioned from the above funnel are "proven" LPs for me since they were the only ones I got to green with, but I have some other ones that have converted consistently as well... just never ended up with a green camp with them before @jabong82
Yup, lately it seems to be all about the offers, without a good one, you can do any number of optimizations and it won't work. Definitely focus on finding offers that can convert well, the optimize the rest of the funnel.
And yes, LPs with popunders usually performed worse for me too. I've done a lot of tests with popunders and backbuttons, opening popunders straight away or as a "backbutton" alternative (new window + popunder) and while I was able to make bigger profits with certain setups (chained LPs that would open one after another, sending traffic to various offers) ... in the end, I had the best longterm results with a clean LP without any popunder.
This is great stuff, thanks @matuloo... good to know the offer is the most important by far nowadays...
Did you get in the green yet?
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