Hi everyone!
This case study was written by Varun - one of the members of our Telegram chat.
Why Gambling? Because high payouts and easy conversions are something, you won’t say “no” to.
In short
Ad Format: Push Notifications
Offer: Syndicate Casino (CPL+Deposit) from Advidi
Campaign period: Apr 30, 2019 – May 8, 2019
GEO: Australia
Total spent: $408
Total Revenue: $815
Net profit: $407
ROI: 100%
Previously I have worked with Sweepstakes a lot, and sometimes it was good money, and sometimes it was not. With a lower payout, it is harder to face ups and downs during the campaign, with a higher payout, we have room for some change in the ROI.
Find your inspiration – check other case studies
Campaign settings
As for campaigns, everything was simple:
Main Info
Push Notifications
Pricing Model — CPC
Targeting
GEO — Australia
Platform — Mobile
Budget
The CPC in Australia is pretty high on Propeller Ads ($0.12), so I was a bit worried about that. However, I started getting conversions from day one and was in profit right off the bat, which helped me keep going at it.
Ad Creatives
I used different types of creatives:
Type 1: Someone has won x amount of money! Play now to win money!
Type 2: 5 Secrets to winning at casinos revealed! Know how!
Type 3: Kind of click-bait with girls and money (high CTR but low conversion) so were stopped in time.
By the way, we have a great article on how to test creatives
Here are the examples of creatives I used:

Landing page
I used this landing pageIt had a very high offer conversion rate!

Results
Stats from PropellerAds

All in all, 64 leads were obtained. High-Quality traffic converted much better, but there was not enough volume to scale. Medium and Low quality, although more expensive still was profitable, and hence I continued with it.
Stats from Advidi

Also directed some leads to the deposit offer.

Got one deposit from it!
I am a college student on a tight budget, and I am waiting for the payout from this offer. My leads have been verified, and I will be paid out soon and then I can scale it 😀
Nice work! Did you ever scale this thing up??
Tell the dude to fill his VAT number, instant 20% higher ROI.
But nice case, casino can do pretty good on Push
thanks for your case study, i will do some test.
I am very new and trying a few things on push.
I wanted to ask if you guys had feedback if push traffic was very short burst traffic only positve ROI for a few days to a week before it tapers off / becomes negative ROI. Or do you have experience where something lasts for a few weeks or a month for example?
advice always appreciated.
This is a nice case study, thanks for sharing
Thank you very much for case study
Well done! thanks