Query on Exoclick - General Targeting (10)
While creating campaign on Exoclick under "General Targeting" section, which options we should select from the below points:
a. Run on all zone types
b. Adult
c. Entertainment & Lifestyle
d. Streaming & File Sharing
e. Manga & Anime
For more details, above points (a, b, c, d, e) are shown in screenshot below.
https://imgur.com/a/N440H9v
As of now, I am selecting only points a and b. Please suggest.
What is it exactly that you're trying to run?
Amy
Originally Posted by vortex
Regards,
Rajiv
You should start with Adult, some of the targeting options won't accept adult creatives at all. That's also where the most volume is.
Originally Posted by matuloo
Originally Posted by rajivwalia
Also, Exoclick has presence right here on the forum! Here are all the threads they've started:
https://stmforum.com/forum/search.php?searchid=3385753
Read, take notes, do testing, observe, learn, apply to future camps!
Amy
Originally Posted by vortex
. I will work on it.
Originally Posted by rajivwalia
When talking about the biggest adult traffic sources, there are 2 types pretty much.
1st would be networks that either sell just the traffic from their own/partner sites, or their own sites plus a limited amount of others. For example, trafficfactory has xvideos and xnxx, trafficjunky has pornhub, youporn, redtube ... trafficstars has xhamster plus a few more.
2nd would be networks that basically rebroker adspace from WHOEVER is willing to sell it. Such as exoclick, juicyads, ero-advertising...
The 1st type has bigger or FULL control of the traffic, since they own large part of it, so to speak. With these networks, the traffic is what it is, you can test banners, LPs etc ... but there is not much point in cutting the placements, because they are limited and the quality is mostly acceptable.
The 2nd type is different... since the traffic comes from literaly 1000s of smaller publishers, the quality varies a LOT. There are some exceptionally good spots and also some that contain 100% bot traffic.
Since exo is type2, you need to develop a system to spot bot traffic as soon as possible and block every placement that sends an unacceptably large amount of it. There is so many of them that you can go really aggressive at it, the last thing you have to worry about with them is insufficient volume
Exo has also the BEST interface in the industry in my opinion... it works the fastest, the targeting options are the best too. So if I can give you an advice, try to identify what traffic segment worked the best for you and try to buy just that. This way, you will also limit the volume so you won't burn your budget too soon.
Originally Posted by matuloo
The fundamentals are the same as with any other network, but there are some differences so let me point them out.
When talking about the biggest adult traffic sources, there are 2 types pretty much.
1st would be networks that either sell just the traffic from their own/partner sites, or their own sites plus a limited amount of others. For example, trafficfactory has xvideos and xnxx, trafficjunky has pornhub, youporn, redtube ... trafficstars has xhamster plus a few more.
2nd would be networks that basically rebroker adspace from WHOEVER is willing to sell it. Such as exoclick, juicyads, ero-advertising...
The 1st type has bigger or FULL control of the traffic, since they own large part of it, so to speak. With these networks, the traffic is what it is, you can test banners, LPs etc ... but there is not much point in cutting the placements, because they are limited and the quality is mostly acceptable.
The 2nd type is different... since the traffic comes from literaly 1000s of smaller publishers, the quality varies a LOT. There are some exceptionally good spots and also some that contain 100% bot traffic.
Since exo is type2, you need to develop a system to spot bot traffic as soon as possible and block every placement that sends an unacceptably large amount of it. There is so many of them that you can go really aggressive at it, the last thing you have to worry about with them is insufficient volume
Exo has also the BEST interface in the industry in my opinion... it works the fastest, the targeting options are the best too. So if I can give you an advice, try to identify what traffic segment worked the best for you and try to buy just that. This way, you will also limit the volume so you won't burn your budget too soon.
When talking about the biggest adult traffic sources, there are 2 types pretty much.
1st would be networks that either sell just the traffic from their own/partner sites, or their own sites plus a limited amount of others. For example, trafficfactory has xvideos and xnxx, trafficjunky has pornhub, youporn, redtube ... trafficstars has xhamster plus a few more.
2nd would be networks that basically rebroker adspace from WHOEVER is willing to sell it. Such as exoclick, juicyads, ero-advertising...
The 1st type has bigger or FULL control of the traffic, since they own large part of it, so to speak. With these networks, the traffic is what it is, you can test banners, LPs etc ... but there is not much point in cutting the placements, because they are limited and the quality is mostly acceptable.
The 2nd type is different... since the traffic comes from literaly 1000s of smaller publishers, the quality varies a LOT. There are some exceptionally good spots and also some that contain 100% bot traffic.
Since exo is type2, you need to develop a system to spot bot traffic as soon as possible and block every placement that sends an unacceptably large amount of it. There is so many of them that you can go really aggressive at it, the last thing you have to worry about with them is insufficient volume
Exo has also the BEST interface in the industry in my opinion... it works the fastest, the targeting options are the best too. So if I can give you an advice, try to identify what traffic segment worked the best for you and try to buy just that. This way, you will also limit the volume so you won't burn your budget too soon.
Now I am 100% clear with my approach. I will only focus on Traffic Factory now.
To be honest, sometimes I get greedy and try to get traffic from maximum traffic networks. So that if one network fails I can get leads from other network. And by doing so I was unable to focus on any of the network and as a result gets failed every time.
Another reason for choosing multiple networks was my past experience. In the past, my most of the campaigns got paused out due to the traffic quality. So I was thinking that if any of the network will give bad traffic then atleast at the same time I can get may be good traffic from other network. But in past few months I have worked on Revshare and because of that my thinking and approach is totally changed. I have seen that for example I have worked with Traffic Factory and TJ. Traffic quality for both networks was same. The most important thing I noticed was good Offer and Banner.
I will keep on updating with the updated results
To be honest, sometimes I get greedy and try to get traffic from maximum traffic networks. So that if one network fails I can get leads from other network. And by doing so I was unable to focus on any of the network and as a result gets failed every time.
Another reason for choosing multiple networks was my past experience. In the past, my most of the campaigns got paused out due to the traffic quality. So I was thinking that if any of the network will give bad traffic then atleast at the same time I can get may be good traffic from other network. But in past few months I have worked on Revshare and because of that my thinking and approach is totally changed. I have seen that for example I have worked with Traffic Factory and TJ. Traffic quality for both networks was same. The most important thing I noticed was good Offer and Banner.
Looking forward to your results
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