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Scale? Not scale? How to scale? HELP ME, please (4)

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Hey there,

I have 1 dropshipping product with 2 upsells that I promote since 2 years now with the same ad and it's generating at least 1 sale per day. Unfortunately it's a small market and not so scaleable and margin is small. Nevertheless it brings in some money.

But I got bored with the aforementioned product I have running via clickfunnels and thought: Hey, why not start something more into ecommerce with a higher margin and get a Shopify store running. I researched/got some hopefully winning products and placed 4 of them into my store and started promoting each of the 4 products the following with only 1 ad each, no duplicated, no variants, just 1 ad per product:

Facebook ad -> Conversions, target audience: epacket countries, age 24-65 male+female and targeted 5-8 behaviors/interests "around" the product. As a budget I set 3,50 EUR/Day.

Now after 48 hours 2 products didn't have any sales.

1 product had 3 sales coming from one buyer (no idea why he ordered 3 items) and
1 product had 1 sale.

Margin per sale is 15-20$.

But now I'm at the point I have zero experience with and stupid/naive as I am I didnt think about it before: how to scale these ads now? I mean 1 sale is "nothing" and hard to scale but is there anything I shall do or shall not do? Any advices/tipps would be very much appreciated.

Thanks for your help,
chardonnay

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Whats the total demo size according to FB?

So within 48 hours you spent €7 total and managed to get multiple sales, am I reading this correctly?

You're off to a good start on 2 of those products then lol,

The most obvious for me first of all is increasing your budget man from €3,50 to somewhere like €20-30 and see if you get more sales relative to your adspend increase. Throw in more ad variations too, in different adsets within the same campaign. 2 more headlines, 2 more adcopies, and 2-4 more images.

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Many thanks for taking your time and looking into that, much appreciated.

For the above mentioned product that had 3 sales coming from only 1 buyer: 64.000.000
The the above mentiond product that had 1 sale: 56.000.000

Exactly, that was the result.

I will try that - I just will wait for your feedback re the demo size, maybe it's too huge. But you know the issue is that there are many strategies around the web...some people say make one ad and put all targeted behaviors/interests into it and scale it based on the stats/results. Others say "make one adset per targeted behavior/interest" so that you have e.g. 5 ad-sets for 5 behaviors/interests. Not easy to find the right strategy here I guess.

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I used to media buy, but now I'm an affiliate manager, and from what I've seen ran in the past & with my affiliate campaigns, your audience size needs be smaller.

Facebook is definitely going towards broad targeting this year and trying to take your time away from having to optimize (with CBO rolled out) - but you should get your pixel to be warmed up for that first. You also need to find a winning product prior to that.

Why don't you split the audiences into different Geos and age brackets with the same ad -
25-34/35-44/45-54/55+
See which one has the best performance in terms of CPCs.

Then determine which Geo performs best -
AU/CA/UK/US
Tier 2 Geos
Etc

Separate all of them into different countries. If you put all of them into one adset, then Facebook will optimize for the cheaper countries to deliver to.

If one geo is partically large, then segment it down by interests. this REALLY depends on what your product is. If it's something like a hair brush that anyone could use, go with a broad interest like Beauty/Hair/Brands for hair products. If it's something like a "Cat-Friendly Vacuum Cleaner", then go with very niche cat-demo interests (Cat Crazy/brands of cat food/names of pet stores + cats).

Once you find your best audience, keep trying different variations of ads/videos/copy.

Some affiliates run it the other way around, testing ad + copy first, but with e-commerce, it's primarily finding the right product for the right audience that's the most important.

PS.... If you wanna just run branded e-commerce offers that work, and avoid dealing with the drop-shipping process with customer service + fulfillment, hit me up

Michelle
~michelle.ma@jbskype.com

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