From $50.00 a day FB ad spend, to $500,000.00 a mo in steady revenue (9)
From $50.00 a day FB ad spend, to $500,000.00 a mo in steady revenue
I'm not doing it.
....I'm doing it again.
ABOUT ME
I am 48. I began online in 1998. I've ran large affiliate programs for my own sites. I've spent millions of my own money online on ads and many times more on affiliate payouts. I always made a lot with SEO and media buys but as anyone who has been around will tell you, good times are fleeting. Bad times are a certainty. The only constant online is change.
I was fortunate in that I was able to travel Europe for the better part of 10 years with nothing but a Laptop. Not bad for a guy from the small town of just a few hundred people in Ratfart USA.
I know a great deal about marketing,... not from education but from building 1000s of landing pages and 10s of 1000s of ads and tracking every single tiny thing. I don't guess. My knowledge came from my own sweat and blood and at my own expense. The wins were mine. The losses were mine. The lessons were mine.
Anyone who knows me will tell you that I "overthink" everything. Those same people are always the ones coming back to me with "how in the hell did you make that work?". I relentlessly test. I love data. I love analysis. One thing they will all tell you that I obsess to a degree that no one does... and that if anyone can make it work, I can.
ME AND FACEBOOK
I have no real experience with Facebook Ads in recent years. That is why I am here and why i'm doing this. I was selling dating leads off Facebook years ago and got my account banned. Not because it was anything adult or pushing any limits... but because the dating site in question which I linked to, was not on their "approved list" of dating sites. Seriously, who the hell would have thought there would be an "approved list"... ALWAYS read the TOS 
I asked them several times to enable my account again and they finally did, a couple of years later.
I have generated a few thousand leads for a local business (my gym) and consulted for other gyms, doing the same.
I have not marketed anything else on FB in recent years.
MY OBJECTIVE
I am going to launch a new product and grow a new business and brand which can be sold for a substantial sum. It is a product I've sold before and have a great deal of experience with.
MY STRATEGY
I am going to use Facebook and print on demand to build the audiences for this product. I need to find people who are passionate about a particular thing, who own that particular that and who will spend money on that particular thing. Then I will sell the real product to a qualified audience of buyers.
I will find them by targeting them with low dollar, impulse driven items. This will at least tell me they own that thing, they are passionate about that thing and they spend money on that thing.
Later, I intend to build audiences from the buyers and market directly to the buyers.
I am thinking at this point that I want 400-500 buyers before I start testing LLA's and re-targeting with the other product
At the same time, I am hoping to use those LLAs to ramp up POD sales, which gives me stronger LLAs + re-targeting options for the other product.
BUDGETS
I am not trying to turn a profit on the POD items. I want to build my audiences. I just don't want to lose too much.
I will spend $50.00 a day and have 10 product ads live until I get some activity and adjust.
My main goal is to just build the audiences,... to suck it up, to spend the money and build the audiences.
CAMPAIGN GOAL
Anything earned over $50.00 a day will go back into increasing ad spend.
A SHOT IN THE DARK - BASIC POD CAMPAIGN
Campaign Settings
- Objective; Conversions
Ad Group Settings
- Conversion Event : Purchase (FB pixel properly setup)
- No end date
- Scheduled to start at midnight
- Targeting FB newsfeed only
- Targeting FB mobile only
- 1 day click conversion window
Audience size 2,000,000 ("interest in that thing" + OS)
Ad Settings
- Ad is just an image ad linking to the product page. However, I am liking the idea of landing pages before the product page. I will test this later.
- Its so cute and so well done that it brings tears to my eyes just to think about it
I'm open 100% to hearing about how people set up their campaigns and why. Maybe i'm doing it wrong. I would like to learn and understand.
STUFF TO DO
- First, I need to add more products. I have 8 added, but have another 20 or so to add and will create $5.00 a day ads for most of them and see which get traction and which to scale down and which to scale up.
- I need to set up proper pre/post purchase email sequences
- Create bundles/upsell etc.
I actually have a massive "to do" list in wrike. First, I just want to get more products and ads live and then evaluate and prioritize.
"Good is the Enemy of Great"
I've always been good. Being good has often made me complacent and not as aggressive as I could have been. Today, that changes.
Following this one! You gonna run on the one single account you got back? Did you attach already a new CC or run some WH ads to see how Facebook reacts on mediabuy again on that account?
Originally Posted by stickupkid
What I did was that I kept appealing it and finally used my business (gym) and said "listen, you banned my account over this nonsense reason where there was clearly no intent to break the rules and now I cannot even promote my business on Facebook" and they finally activated it again.
I spoke to a few people and they told me the same thing... keep appealing, keep asking etc. BUT... i don't do anything sketchy or blackhat at all. Just starting an ad for a gym is hard "can't suggest or imply that one body type is better than another", "can't show any unnecessary skin" etc etc etc. By the time you slide something through, the language and image often all but ensure the ad will fail anyway as it's so weak.
I've since bought 1000s of leads with it and no issues though. I am using that same account now for this project.
I keep active lead gen campaigns for legit businesses also running at the same time and have a marketing agency as the account owner, has its own site, number etc.
Anyway, I need to figure out a format for updates and i would like feedback from anyone with significant Facebook experience.
8/13/2019
- I started one campaign/one adset/one ad that began at 12am today.
- I was surprised that it had 4 link clicks from a specific device type. Cost was $3.50.
- I am adding a similar ad targeting a different device type and will add more different product ads.
Tomorrow, I will figure out how to create updates which make sense and which give enough info that people can help or give input.
8/14/2019
Total products live 2
Total ad spend: $10.40
Total ad spend to date: $25.34
Total link clicks: 7 (5,2)
Total link clicks to date: 22
Broad Objective: at least 400-500 purchases, irregardless of ROI to build LLAs from to market the actual product I want to sell to these qualified buyers/targeted audiences (not sure how this will play out). The actual product is a little harder to target buyers for.
When Facebook says "Link clicks", I presume that they mean everything that is clickable and linking to the landing page?
Added 3 more products today but my actual designs which i'm waiting for, are not ready. I will make at least 15 products live I think and then see which pull ahead and get traction if any, and then figure out where to focus from there.
“There are no shortcuts to any place worth going.”
Good luck with this, i would like to follow it also and learn a bit more.
Whats up my man, thanks for sharing your story will follow this one too.
"Link clicks are the number of clicks on links to select destinations or experiences, on or off Facebook-owned properties. (ex: someone clicks Shop Now on your ad and goes to your website). Below are more examples of possible link clicks:
Clicks on an image or a call-to-action button within an ad that uses the traffic objective
Clicks on an URL link in the text description of an ad
Clicks on ad formats that take someone into a full-screen experience, such as lead forms, Canvas and collection
Clicks to websites and app stores directly from links in the ad on News Feed"
https://www.facebook.com/help/publisher/674769555983979
Originally Posted by maynzie
Out of curiosity, do you have some formula or method for launching and testing, scaling and killing products which one could follow and test?
For example, if you have an online store that sells mobile phone accessories (as an example)
You create a campaign with the "traffic" or "store traffic" objective?
Does it matter which? There is often what they intended and how it actually ends up working
Do you have a method for;
1) how many products you launch?
2) how much do you spend on each?
3) what you look for in each product (clicks per day? something?)
4) what criteria do you use to determine whether to kill it or scale it?
I will follow your advice and test new campaigns with different campaign objectives with existing adset/ads and see how it goes.
I've never really spent a lot of time marketing directly to a store with many different products, always been the main objective of selling the one product or getting a lead. So for pixel objective its always been lead or purchase, and I've often rotated the two and still allowed them to fire on the same objective on our side but to mix up FB audience profiling for longer ROI.
2) how much do you spend on each?
2-3x the margin you earn on the product... minimum. Its hard to have any idea if it will work if you spend less then that, and with FB when you do lock something in profitable with the huge traffic you can earn it back and more fast.
3) what you look for in each product (clicks per day? something?)
If picking a new product to market, we would do 4-5 adsets in each campaign (No CBO to start) each with different headlines / adcopies / images (although with FB dynamic ads it can do it for you now). Come back the next day after a full 24 hours of running and I would acknowledge the CTR's. No staple CTR metrics though, as every niche is different. If I see some standing out a lot I think its mostly image related so ill use that image/ones like it and work on the adcopies to see if can drive up the conversion rates. If the CTR is super low <1-2% time to throw in new stuff right away
4) what criteria do you use to determine whether to kill it or scale it?
Profit
, if CPA is under 50% ROI (spent $100 made $50 back) I'd normally kill it and try again, anything above work on it more with what mentioned above. If its profitable scale right away, 2x budget increase every 24 hours. I know some people just increase the budgets right away anytime of day but I've always had random issues doing this and the campaign didn't recover as well as others have suggested before.
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