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Is the push traffic suitable for e-commerce ? (20)

08-11-2019 08:20 AM #1 xiaohaizi (Member)
Is the push traffic suitable for e-commerce ?

Is the push traffic suitable for e-commerce ?
Such as selling toys, clothes，watches，etc

08-11-2019 03:09 PM #2 sheeper1 (Member)

Just sharing a little bit of my thought. i running push for over 6 months now.

you have to know what's your audience and go though out lots of testing and knowing what niches work for such traffic.

08-11-2019 04:06 PM #3 wakeboarder (Member)

@sheeper1 are you running any e-commerce products? Those that are popular among dropshippers?

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08-11-2019 05:15 PM #4 sheeper1 (Member)

Ok , i do ran some whitehat offer(some woman product ) on propellerad it doing ok but die out soon.

but i did test some offers to know that source work for woman products. test some you will know that!

08-11-2019 06:52 PM #5 matuloo (Legendary Moderator)

Originally Posted by xiaohaizi

Is the push traffic suitable for e-commerce ?
Such as selling toys, clothes，watches，etc

You can definitely sell some products via push ads, but the problem is that most push sources do not properly categorize their lists, nor do they provide much info about how a particular list was collected. This means that your final CPA might be too high and you won't be able to compete with guys who are running broad appeal offers, such as sweeps or dating etc ... So yes, the traffic will convert to some extent, but the profitability will be questionable.

As sheeper1 mentioned above, in case you can get some info about the audience and/or target it properly, the results could be much better. You can definitely run some tests and find the better converting zones/placements and try to optimize those.

08-12-2019 12:07 AM #6 xiaohaizi (Member)

Yes, it seems that push can't be accurate to the customers we want.
I think the best solution is to find products that most people will buy.
I want to test some funny, interesting products.

08-12-2019 12:10 PM #7 johner911 (Member)

For me it don't perform and Ive tested most of the push networks + internal lists.

Sweeps work best, then dating..
ecom, weightloss, penis .. etc anythign requiring a purchase (even COD) has 10x worse conversion metric and as such is not viable,
even if users are sent to popunder+ish quiz presells.

08-12-2019 12:50 PM #8 jurkokafro (Member)

How about push as a lead generation traffic source? Is here anybody that tried that and is willing to share details?

08-12-2019 02:52 PM #9 johner911 (Member)

Originally Posted by jurkokafro

How about push as a lead generation traffic source? Is here anybody that tried that and is willing to share details?

Pa saj sweeps je kinda leadgen aneda ?

08-12-2019 08:43 PM #10 matuloo (Legendary Moderator)

Originally Posted by jurkokafro

How about push as a lead generation traffic source? Is here anybody that tried that and is willing to share details?

I've done a fair share of leadgen with push, in most cases I lost the offers because of quality. Leads themselves were pretty easy to get, especially with more aggressive LPs and broad appeal offers, but many advertisers struggle to make these people pay.

08-13-2019 02:58 AM #11 erikgyepes (Moderator)

Push is just another way to reach people.

In fact you don't have to drag them out from other platforms like you do on FB or native, but you reach them directly on their phones, anytime and anywhere.

That might be advantage or disadvantage at the same time.

Right timing might be the key.

So as with everything else, I would just test it, give it some test budget and see what you can do with it.

Only issues is that you cannot do pretty much any demographics targeting, so IMO your product should be as broad as possible.

08-13-2019 03:01 PM #12 AdMaven (Veteran Member)

E-commerce vertical has always been one of the biggest and stable ones. There is always a sale, always a promotion and on push you can really highlight this to the users.

Just for frame of reference, in the US 49.1% out of the total of e-commerce trade was conducted through Amazon.

On push we see that the singular products are quite going well, i mean promoting something like "Buy now home entertainment system" With a kick ass photo can really make a different on the sales you can get with push.

I think that if it's like Amazon or Gearbest, maybe pop could do the trick though. Meaning, Send your ads across the winds and see what commissions you can get

08-19-2019 08:24 AM #13 zeropark (Senior Member)

@xiaohaizi @sheeper1

We find that e-commerce offers work the best on the principal of FOMO. Some kind of push promoting a limited time offer/gift card/discount/sale leading to a lander with the same messaging or the direct product page. True we cannot categorize the subscription bases to provide targeting for only shopping sites, but we can provide you with a whitelist of best performing sources for this category:

melanic-termite $0.05
niveous-camel $0.06
sinopia-mule $0.05
isabelline-wild $0.04

Thanks,

Neill

05-10-2021 12:41 PM #14 kaizen502 (Member)

I have wallets for men and I was just thinking about using Push traffic to run sales. I would appreciate if anybody can share some experiences. I mean the product really has a broad appeal and could even be promoted to women when there is a special occasion like Father's Day.

I would assume that it is so much cheaper with Push to get people into the funnel instead of relying on Facebook and Google Shopping Ads.

@zeropark do you have more information for me or a case study on your blog?

05-10-2021 01:17 PM #15 matuloo (Legendary Moderator)

Originally Posted by kaizen502

Any product will perform on PUSH traffic to some extent. The question is, will you be able to make profit? The CPCs are set by those who run the most profitable campaigns on push traffic, so it's quite possible that you won't be able to pay those prices. But only a test can really confirm or deny this.

05-11-2021 07:12 AM #16 kaizen502 (Member)

@matuloo

Sure, I will have to test this in order to find out, but I was just interested if there is a case study I can use to avoid the newbie mistakes. Currently, I have no way of using my Shopify with a Postback tracking. I messaged FunnelFlux, but there is no solution available yet. I guess the only way of measuring would be to rely purely on GA or using coupons to measure the effectiveness.

My break-even CPA is around 20 to 28 € without discounts, so I am not sure if that is higher than the avg. commission someone would earn running offers on Push.

05-11-2021 09:08 AM #17 matuloo (Legendary Moderator)

Originally Posted by kaizen502

I don't think we have a case study that would use push traffic specifically to promote a tangible product. All of those that I have noticed were for digital products, but I'm not sayin I remember everything so maybe there is some here on the forum... @vortex @twinaxe ... do you happen to remember some case study like that being posted?

You should be able to add conversion tracking to your Shopify store, here is an article I found that could help: https://help.shopify.com/en/manual/o...rsion-tracking I'm not a shopify user myself but it's definitely doable. @jeremie our tech wizard might be able to drop a few tips here too

My break-even CPA is around 20 to 28 € without discounts, so I am not sure if that is higher than the avg. commission someone would earn running offers on Push.

The CPA with push traffic does vary a lot, depending on the product, GEO and the flow and it's the same with ANY traffic type. Simple sweepstake or leadgen offers can have a CPA of under $1 or even a few cents in some GEOs. With physical products that people have to actually pay for, the CPA will be WAY higher. I'd love to give you some average, but it's simply not possible.

Your best bet is to setup a test campaign with let's say $100 budget, target the highest activity/freshness users and let it run for a while to see what kind of CTRs you get on your ads. That should tell you whether there is enough interest for a product like yours.

05-13-2021 07:42 AM #18 zeropark (Senior Member)

Originally Posted by kaizen502

I was just interested if there is a case study I can use to avoid the newbie mistakes.

Hi! Although we might not have a case study about selling wallets, we've got other write-ups that are filled with useful tips for beginners. You can take a look at our other case studies here.

Also, you might take a look at the article about 7 biggest mistakes you can make when starting affiliate marketing just to know what not to do.

If you have any questions or need a whitelist just me know and I'll do my best to help you

Magda

05-13-2021 12:18 PM #19 kaizen502 (Member)

@matuloo

I messaged FunnelFlux regarding the tracking with Shopify and received a detailed explanation from @zeno

Heya,
I have been looking into this too but haven't yet implemented a solution -- we need to make an infrastructure change on our end first to deal with an issue (in a nutshell, user from Asia can create a visitor ID > converts on Shopify > Shopify then sends a webhook from US server and it goes to our US datacenter, where the user ID isn't present).
That infrastructure change is slated for the next few months.
Now, even once we make this, Shopify has some limitations. I prototyped how to do this and found that Shopify can send webhooks that we can use to track conversions, but it has no inherent database on its side that captures/stores custom visitor data for tracking. They do however have this "landing_site" parameter, which we can store an ID in. The problem is... its cookie-based (not so reliable) and it only works if the users first visit has this parameter.
The end result is:

It would only work if you used our redirects to send someone to Shopify, direct linking doesn't work. I might be able to come up with a solution to this but don't understand how based on Shopify's documentation
The ID we need for tracking would be stored in a Shopify cookie, so if cookies are blocked or lost, the webhooks would simply fail

I do plan to get some server-to-server tracking up eventually even with these limitations, its just a bit of a pain in the a** to do -- Shopify doesn't make this easy.
To make Shopify S2S tracking work reliably I think someone would need to make a custom tracking solution that logs data about the store/page visits and then when a sale happens, cross-references the store ID, user IP, user-agent, products visited etc. to try and find the related visitor > then get their other data > then send postbacks. At the moment it seems this convoluted to me, a bit shocking for such a mature Ecom platform!
-Zeno

@zeropark

Thank you. I will take a look at your resources and message you regarding a WL when I run some campaigns.

05-21-2021 09:01 AM #20 LeadNetwork (Member)

I believe that push can be successful with any offer, the most difficult part is to find a good source of traffic that will be suitable with your offer, the targeting part can be chellenging as well, you need to find your audience. So you gonna need a lot of testing to find all of this matchs

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