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How do you serve your landing pages? (6)


08-06-2019 02:41 AM #1 jennatalia (AMC Alumnus)
How do you serve your landing pages?

There are two ways to serve up a landing page:

  1. Client Side: Where the landing page has javascript which manipulates the page's content in the user's browser.
  2. Server Side: Where the landing page is rendered before being sent to the user's browser.


Typically Client Side landing pages are stored in the likes of S3, GCS, Rackspace, or Cloudflare, while server-side landing pages are hosted on the likes of VPSs, dedicated instances, and so on.


08-07-2019 10:52 AM #2 matuloo (Legendary Moderator)

Server side for me mostly, but depends on the LP type, so I'm using both approaches at times.


08-11-2019 04:22 PM #3 vortex (Senior Moderator)

Not being a techie, I'm not really understanding the difference.

I store my landers on a dedi server, and use a CDN to pull from the dedi to cache on the CDN which is what is served to visitors.

So am I using both your options?

BTW it's nice to see a post from you @jennatalia - it's been a while!



Amy


08-11-2019 06:45 PM #4 jennatalia (AMC Alumnus)

Hosting is probably the wrong term.

Rendering might be a better way to describe it.

The biggest difference between the two methods is

1) Server side rendering can change the webpage before it's downloaded by the end user. This is useful for personalization of content based on some profile of the user. Using PHP, you could readily manipulate the webpage based on attributes you can detect about the user using their request.

2) Client side rendering downloads a template and makes additional requests to "build" the webpage using the user's browser.

Most tech companies are adopting option 2, and the part I don't fully understand is why the normally cutting edge affiliate marketing world isn't--or at least doesn't visibly show it.



Sent from my S3_Pro using Tapatalk


08-12-2019 06:04 AM #5 erikgyepes (Moderator)

Depends from your tech setup and requirements.

For example if your setup requires a cloaker on the server side, there is a reason to use VPS over CDN.

Otherwise I'm a big fan of CDN's with their global coverage.


08-18-2019 06:26 AM #6 nickpeplow (AMC Alumnus)

For landers, EU and US dedicated servers with geo load balanced DNS to route users to the closest instance.

Mainly running like this because we rotate landing pages using no redirect style tracking

- CDN infrastructure isnt always as great as their marketing makes out, a lot dont even use SSD drives...
- We tested and a surprising amount of people have ancient, shit phones that Option 1 e.g. ReactJS doesnt play well with. Old iPads were a nightmare.
- We dynamically serve resized images in a format (WebP etc) suitable for the device from a CDN
- Scripts CSS, JS etc served from CDN


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