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Single product flow - Tips? (10)

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Hi Guys,

I have two shops and have been media buying on FB/IG but mostly towards the general shops.

We are now creating single product flow with zipify.

For instance we now have a flow that looks like this:

Wireless charger > Mobile gaming controller > portable keyboard > nfc ring

How do you decide one the products you want in your flow? is there a platform that I can use for this, I am already using ehproductfinder.com

Hope somebody has some tips

Cheers from Amsterdam

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Basic logic would be:

-Identify an audience you're wanting to target, that will convert well for your primary product.

-Figure out what other products that same audience will be needing, and use those for upsells/downsells.


I'm wondering:

-What is your wireless charger for specifically?

-What kinds of audience are you targeting?


Another thing you could do: As an upsell, offer multiples of the same product at discounted pricing (e.g. get a second one at 50% off!). As a downsell, offer a discount on the product (final deal: 20% off original price!)

Run that business as-is for a while.

Build a retargeting list from the customers (you'll need quite a good number of customers), then show them various products you feel they'd be interested in. You don't even actually need to have sites built-out for these other products - just putting them on one of your storefront sites should give you a good idea on which product(s) would make good candidates for upsells/downsells.

A much-easier but much-less-accurate way would be to link from the ads directly to the products on Aliexpress. You won't get conversion data, but the CTR on the ads should give you a very rough idea on which products that audience is interested in.


When you provide more info on my questions above, I'll do my best to provide more suggestions.




Amy

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Hi Amy,

So we have a few new flows now:

https://matalinoshop.com/pages/drone
https://matalinoshop.com/pages/back2...ack-with-video
https://matalinoshop.com/pages/back2...with-prelander

So far the drone is doing oke but the back2school is not converting as well, 0.68%

Based on what you see, do you have some tips on how to get the conversion rate up?

We use email and FB for traffic sources

Cheers.

Dom

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I feel you’ve gone a little overboard on the scarcity and discount text. On the first drone link it’s almost a phone screens worth of text under the card logos about discounts etc. Try to prioritise the product and content more.

I don’t know which countries you are targeting, but your store currency is EUR which will throw off Americans


Sent from my iPhone using STM Forums mobile app

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Thanks for the tips Nickpeplow.

We are going to take your tips and work with it

The currency changes per country that we are running it in, so US will see $

did you get a chance to look at the backpack offer, or same goes for both when it comes to scarcity & discount

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You're definitely on the right track! I really like what you've done in terms of sales text and the efficient checkout process.

Small suggestions:

1)There are quite a few grammar mistakes - can make people lose trust because it looks unprofressional.

2)The text next to the drone image needs to have white space in between some of the lines, and maybe in different font - right now it looks like a wall of text of same size + same font + no space.

I would suggest to focus more time on testing ads next. Can you maybe show some of the ads? And describe your targeting?




Amy

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Hi Dom,

A good rule of thumb is to think hard about how closely related your products are and think of it more like sequential bundling and upsells.

For example: Flashlight --> Batteries --> Holder --> Hunting Flood Light. The first few products are logically closely related to the original product and the last is big purchase is a higher ticket item which is closely related.

The key point here is that if they are not closely related, you're not going to have a much higher than average conversion rate and that translates into only a marginally improved AOV.

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Hi Dom

The currency switches on the website, but once they get to the checkout page - it’s all in Euro’s (at least for me). There is a setting for your base currency in Shopify to customise this.


Sent from my iPhone using STM Forums mobile app

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Hi Nick,

we encountered the same issue after I posted my reply from 25/8.. oeps..

Our workaround we are trying to get set up atm is with a Shopify-app called "Best currency converter".

after trial and error, we narrowed it down to the fact that the only feasible option is scripting a solution. This is far beyond our skillset so we have a developer looking at it from upwork, not going great up until now tbh :S
@vortex, Ill get some ad examples and audiences in this post asap would really appreciate your feedback We are getting married on 14th of September so kind of hectic in the household. Already hosting friends at our house who are here for the wedding from Vancouver, so we are now parttime doing e-comm and parttime tour guide

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Congratulations!!

Wishing you many years of bliss together.

Ecom can wait - Q4 isn't quite here yet.



Amy

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