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(2019) Facebook's Official Logic On Your Under-delivered Ads (9)

08-04-2019 08:12 PM #1 FaceOnAsia (Junior Moderator)
(2019) Facebook's Official Logic On Your Under-delivered Ads

Hey FB marketers,

2019 has been a tough year for FB campaigns....Many of you may face a situation of cost going up (generally speaking, it is inevitable). However, for those who want to expand the spending of the performing campaigns with a under-delivery issue, it is very critical to understand how FB decide to under deliver your ads. Here is the 2019 cheat sheet directly from FB internal training. Hope it will help you guys (especially new marketers) to identify the root cause and scale up your money makers!!!

Tips:

1. All cases vary from each other. Think critically and do your experiments.
2. FB is ever-changing platform. Follow the news and talk to experts.
3. This may look basic to many but 90% of issues are due to basic mistakes. A sound understanding on basics is always a must.


FaceOnAsia


08-04-2019 10:36 PM #2 Dominator ()

tried to download the doc but got an error message, could you check the doc?

- - - Updated - - -


"Invalid Attachment specified. " was the messge from vbulletin

08-05-2019 09:25 PM #3 FaceOnAsia (Junior Moderator)

Hi Dominator,

Check link below. It should work.


Click image for larger version.  Name: Auction-Under-Delivery-Infographic-en_US-page-001.jpg  Views: 93  Size: 1.67 MB  ID: 21900

FaceOnAsia

08-07-2019 10:55 AM #4 maynzie (Moderator)

Nice share bud! Now if only they shed some light on their traffic delivery of quality rankings haha XD

08-08-2019 07:30 AM #5 FaceOnAsia (Junior Moderator)

Quote Originally Posted by maynzie View Post
Nice share bud! Now if only they shed some light on their traffic delivery of quality rankings haha XD
Haha, we should have a reverse version of Cambridge Analytica! Get inside data/info on FB itself!


Sent from my iPhone using STM Forums mobile app

08-11-2019 04:17 PM #6 vortex (Senior Moderator)

Thanks @FaceOnAsia for sharing this! I was just discussing this exact phenomenon with someone else a couple of days ago. Very important information.

(BTW - I've taken the liberty of fixing the image in your first post. In the future you may want to upload images to imgur.com or similar, and copy/paste the BBCode code into posts, instead of using the default forum attachment function. The latter is buggy and doesn't work half the time. And even when it DOES work, images appear only as thumbnails.)



Amy

08-12-2019 11:17 AM #7 cmdeal (Veteran Member)

Nice one!

08-12-2019 03:54 PM #8 FaceOnAsia (Junior Moderator)

Quote Originally Posted by vortex View Post
Thanks @FaceOnAsia for sharing this! I was just discussing this exact phenomenon with someone else a couple of days ago. Very important information.

(BTW - I've taken the liberty of fixing the image in your first post. In the future you may want to upload images to imgur.com or similar, and copy/paste the BBCode code into posts, instead of using the default forum attachment function. The latter is buggy and doesn't work half the time. And even when it DOES work, images appear only as thumbnails.)



Amy
Thanks a lot! It looked good on my mobile though. I will follow your guidance from now on.

FaceOnAsia

08-12-2019 08:54 PM #9 matuloo (Legendary Moderator)

Quote Originally Posted by FaceOnAsia View Post
Thanks a lot! It looked good on my mobile though. I will follow your guidance from now on.

FaceOnAsia
Yup, the vbulletin image functions are kinda buggy, so most of us rely on imgur or a similar service.

Nice post btw, thanks for the share

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