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Scaling Successful Pop Campaign on Push! (16)

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Hi Everyone,
This is the first time I've run on PUSH so if you have any suggestion or see somewhere where I made an error, incorrect assumption etc, please please please tell me!

I'm happy to be told I'm wrong ... that way I can actually fix it ... and make money :-)

Anyway, I've been running a successful Sweepstake campaign on Pop Traffic and decided to try to scale traffic by including Push Traffic.

So I already had a successful Lander and Offer
I now I had to come up with successful creatives!

So I decided for my first run I would
* Get 4 of the top creatives I found from using Adplexity to spy on Push Campaigns Globally. I did have to clean these up a little since some of them were misleading and against the rules for the offer I'm running (e.g. saying 'you have won' etc).
* Try 1 creative which just copied the headline and first line they see when they go to my lander.

I started runing this 1 days ago on PropellerAds initially ONLY for

Android-->Wifi Traffic
with a bid of 0.011CPC (top bid is about $0.02)

QUESTION 1: I am planning on making a seperate campaign for Android-->Carrier. Is this worth doing or should I just do Wifi and Carrier in the same campaign?

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RESULTS AFTER 1 DAYS
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PROPELLERADS

(click image above to make bigger)

Voluum

(click image above to make bigger)


As you can see I have paused the 2 most poorly performing campaigns.
The ones which are left are:
- 3786305: Copied the headline and first line they see when they go to my lander
- 3786307, 3786309: From Adplexity (but cleaned up)

I need to get more data before making a decision (i..e make a decision based on statistical significance and not just my non--existent experience).

My issue is getting MORE TRAFFIC so I can test faster

So I am going to run it for another day BUT will increase traffic on propellerAds by:
[1] Setting up a separate ANDROID-->Carrier Campaign with these 3 creatives
[2] Setting up a copy of the current ANDROID->Wifi Campaign with 3 creative but at lower bid of 0.005CPC
* Run Another Day
[3] Then Get Winning Ad and
-- Set it Up on Other Push Networks (e.g. zeropark etc)
-- Keep testing Creatives on PropellerAds to improve it overall Profit

Does this make sense?

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Hello

Whenever I target carrier traffic, I always make a separate campaign for it, if possible and if the volume justifies it. I mean, I won't make a carrier campaign in case there is like 50 clicks to buy per day. In many cases, if not always, the bids for carrier traffic are different, so it makes sense to target it separatly to maximize bidding effectiveness.

I'm looking at your Voluum screen, I'd say you paused the campaigns too early, even the worst campaign was like -30%, that's not too bad IMO. You need more traffic there to be able to make proper judgement.

From what I see in your data, you probably need to raise the bid a bit to get more volume.

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I used to separate campaigns this way with other traffic sources OR if the offer required it (mobile content offer that converted only for specific carrier).

On push I not really separate, the ISPs can change here and there especially on mobile as we deliver directly to their phone and they might be at different places at different times.

Like it's not bad idea to separate, but I would probably not worry much about it in the start (too many campaigns to manage).

Looking at your stats I would also let it run a bit more, those spends are quite small.

The creatives part can be tricky at start, you need to figure out all the 3 main elements: icon, headline and message.

To be effective all of them should be somehow in balance with your angle and offer so they make sense.

Be too clickbaity and you will get many clicks, but CR will be low, be too conservative/boring and CTR will be low.

From what I see, once I figure out a good icon and headline, I mostly have to play just with the message and it can make difference and keep the ad alive (but I mainly rush only fresh user bases anyway).

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@matuloo @erikgyepes - thanks for the info!

I'll try higher bids to get more traffic.

A Few questions
[1] At the moment I'm running on PropellerAds Push CPC campaigns. Should I be using CPM?

[2] Is there a rule of thumb you use for PUSH about when to stop trying to make it profitable?
E.g. After X days if you can not find an Ad which works for Push, then stop.

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ISSUES AND WAY FORWARD

ISSUE 1

When testing Ads, I'm not getting enough Traffic to All of them since Higher CTR Ads getting the lion share of the traffic (see screenshot below).
This is because I'm running CPC Push Campaigns and so PropellerAds is sending most traffic to the ads which have higher CTR.



ISSUE 1 RESOLUTION

OPTION 1:
* Increase CPC bid to get enough traffic to Ads
* Test the Top CR% Ads from previous tests to see which is the best one.
* Pause Poorly Performing Ads early (i.e. 4xAveragePayout and 0 converions) so that they do not get all the budget
* Pause Any Ad which uses up 25% of the Campaign Budget so that there is budget left for other ads to run.


OPTION 2:
* Do CPM Campaigns

I will try Option 1 above first. If that does not help, then do Option 2.

ISSUE 2 and Resolution

Winning CPC Ads are NOT getting shown to enough users. This is because their CTR and Bid is too low (see screenshot above).
So will run at a higher CPC bid to see if makes money
Currently running @ 0.015 --> So need to now run @ 0.024 to get top traffic (see screenshot below)



ISSUE 3 and Resolution

Spending Too Much Money on Zones which are not profitable.
So will cut very early using the following rules

* Pause Zones if over 1xAveragePayout and 0 Conversions
* Pause Zones if Over 5 Visits to Landing Page and less than 20% CTR
Reason: I've found that from previous tests, nearly all zones with less than 20% CTR did not make money

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** 1 DAY AFTER PREVIOUS POST - RESULTS
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Increasing the Bid and Testing More Ads worked.

Found An Ad that was profitable and had over 1% CTR :-)


Traffic Source


Voluum - Stats for each Ad


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WHAT TO DO NEXT
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Now that I've got a winning AD and winning Offer I'm going to test Landing Pages.

I'm going to test
* Current Lander
* Current Lander without a Popup
* Current Lander where Popup Text replaced with the Text from the Ad (so transition from ad to lander smoother)
* Going Direct to Offer

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With push, I usually start with CPC... once I block the worst placements or create a strong whitelist, I switch to CPM.

Don't really have a rule for this, I just give it the time, try all the standard tweaks and if it doesnt help, I move on.

As for your other 2 posts: Higher bid can definitely help to get more volume, then once you optimize the campaign you can move to CPM. And you actually already verified it works

With CPC push bidding, maintaining stable volume can be a challenge for sure, the increased competition is making it harder too. The only way is to produce high CTR ads and use strong LPs, then it can still work.

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This is awesome. You just started and already up to 6 conversions for $2 sounds quite good actually! I must be doing something super wrong whenever I try it. I usually blow through $10 in 10 minutes and get 0 conversions

Is this an SOI or CC submit? Tier 2 Geo?

Whatever you’re doing, it seems to be in the right direction.

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I'm a CPM guy when it comes to Propeller, but when you start you should start with CPC.

If you then later want to try CPM, make sure you weed out bad zones and zones with lot of impressions but low CTR.

Then you can try this beast (ideally with HIGH user activity)

Did you do your homework?

Are other people able to run this same offer? (check spy tools)

If yes, you can definitely make it work too!

What really helped me is to be more aggressive when it comes to cutting placements, so I can proceed much faster.

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CPC definitely makes a huuuuge difference at the beginning! I feel really damn stupid for not trying it earlier.

Curious is anyone has tested the propeller CPA 2.0 with CPC push and if it makes a difference? It's pretty damn effective on pop campaigns, but I'm curious how quickly/slowly it cuts zones with push.

Alright, not my follow along, I'll shut up now

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@jaybot - This is tier3 with SOI. About $0.50 per converions.

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@matuloo, @erikgyepes - Thanks for the info. I'll make sure you test CPM once I have things sorted.

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** RESULTS FROM LAST TEST - 1 DAY SINCE LAST POST
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NOTE:

[1] Offer - I ran this Geo in Pop Traffic and I'm using the best offer I found from there.

[2] Lander - I started with the same best lander I used in Pop Traffic but this last test was to see if a different lander variation did better. So I tested:
* Current Lander
* Going Direct to Offer
* Current Lander without Popup Alert (nb: popup great to have for pop traffic but interrupts the flow if the user clicks a push ad) <-- This ended up being the best
* Current Lander with Popup Alert but the Popup Alert has similar text to Banner

RESULTS ARE IN IMAGE BELOW



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* PROBLEM
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The Ad/Lander/Offer combination which was profitable a day before is now unprofitable.

The same Ad-->Lander-->Offer flow today has less than 50% of the conversion rate as yesterday.



I checked and there is 1 zones which is making about 70% of the conversions and the traffic did not change from 1 day to the next (apart from becoming much less profitable)

I did notice though that according to traffic estimator, I no longer have the top bid.
I did 0.19 (since the top bid yesterday was 0.18). Now the top bid is 0.22 (see below)




Question 1 - Does anyone know why the conversion rate tanked after the first day? Is this normal for Push?


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* STEPS GOING FORWARD
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My Current Plans are -

[1] Test CPM Campaign for Best Zones using my current Best Flow (see if it is good enough to be profitable right now)

IF it is not, then I'll go to step 2 to find better ad/lander combo

[2] And I'm going to look for more things to test in the CPC campaign
-- Going to go back to Adplexity and Find Push ADs and Landing Pages doing Well in my Geo and run them
-- When I run, I'll run it at a higher CPC bid (0.25) to get first pick of traffic (and get enough volume)


Does that make sense?

QUESTION 2 - When a push ad is shown to the user, it also includes the URL Doman. I'm using a generic Voluum tracking url which is different from the url they end up on. Has anyone tested to see if this makes a difference e.g. url which is same domain as landing page, url which is descriptive (e.g. win-prize.now.com instead of tracking.1234.com)

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Push is very volatile, I see it over and over again ... solid results on one day, then it goes down on the next. But if the funnel is strong, the performance will return on the next one.

In your case, this could also be caused by the lower volume. This is another classic in AM, the lower the volume, the more unstable the conversions can be.

You can test this, if nothing else, you will at least find out whether there is more traffic available in CPM. And if the bid is high enough, you might find some new zones too.

I've done a fair share of url tests and my conclusion was that it only mattered significantly on desktop traffic. This wasn't with push traffic though, so not sure if that would make any difference. In case the URL get's clipped to some extent, the users don't seem to care all that much.

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Update everyone - the offer stopped working so I've had to pause this campaign.
I'll try again once I find another offer working well right now on pop (which is my main focus)

I've learnt a lot through this process though.
Mostly that CTR matters and getting enough volume on CPC can be hard.

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Thanks for you nice follow up!

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If you're worried it does you can go for direct tracking method. Then a user will see your landing page's domain instead of your tracking one. You can test it and compare but I agree with @matuloo here, for most of them it won't matter that much.


Karolina

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