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Metrics for T1 GEOs (7)

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I'm trying to plan my AM activities and it would really help me, and a lot of others I'm sure, if anyone had some expectable statistics/metrics.

For example, what's the avg cost of a pop to push conversion for US traffic (assuming optimized lander)? Is it $0.2? $0.02?

Moving on, what's the expected CTR for a push notification click on mobile/desktop for US traffic? 1%? 5%?

thanks everyone!

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It's very difficult to respond to your questions because those responses can be totally different based on many things. LPs are different, traffic sources are different + there are other variables that may affect it.

Most of the time you want 30%+ CTR on your push lp.. that would be nice.

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Got it, but there should be a ballpark I assume? I mean, lets take the major networks (AdMaven, PopAds, PropellorAds etc). How much is a solid CPM solid (bot filtered) for US traffic?

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Not sure what you want to do with that "ballpark" knowledge upfront. Does it change anything in you getting started in AM at all?

I mean just test, open a follow along thread on the forum and people will probably give feedback what parts need improvement (your bidding? your prelander ctr? test other offers?). A long the way you learn, these broad questions eventually are quite irrelevant, because as mentioned above it differs so much because of so many factors.

Metrics don't make money, testing does.

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I'd follow what @stickupkid said. Such data does not matter. Just keep in mind that T1 traffic in general is more expensive than T2-3.

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Gotta say the variances are so big in between the different bids from each network that as you can see i beleive that eveything here would be in the ball park, but ill just share how is it with our traffic.

The avg cost for Tier 1 for instance US would be in the range of 0.09 CPC on fresher users.
On older users you can get a decent amount on about 0.03 CPC

CTR% on fresher users would be in the ball park of 2%-3% - that is a good creative.

Volumes are of course the biggest on Tier 1, US for instance is one of our biggest, And of course the CTR% would be higher on Mobile. That is because it's way more easier for users to press via mobile in comparison to Desktop, which is a mouse click away, longer flow if you want for the user.

Volumes would be bigger and higher in quality on Tier 1, but take in notice you need to know what you are buying and what type of users are you buying, direct/not direct? Fresh/Older users?

When your dealing with Tier 1 make sure you know all of the facts, it's a bit mroe expensive, so make every dollar count

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So many people are asking for these figures, but it's really not possible to set anything like that, especially not when it comes to the actual conversions and how much you need to spend to get one. And PUSH is even more volatile than anything else, so even harder to set any averages.

For example, since you mentioned US... I promote some dating on push in US.

My ad ctrs are anywhere between 0.15% all the way up to 10%... sometimes even the 0.15% placements do convert and sometimes I lose with the 10% ones. If I should set an average, I'd say that most of the profitable placements hover between 0.5% up to 3%... that's really not a solid average, the variation is to big.

LP ctr also varies a lot, I see some LPs with less than 10% and still making profit and I have some with 50%+ CTR ... again, the range is so big that it's pointless to try and set an average.

There are simply too many things coming into play here.

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