specifically for ppv
+
hand-picked targets that are relevant
+
email submit offer
what would you say is the metrics (ON AVERAGE) we should be aiming for?
A) not direct link - landers CTR? offer CR?
B) direct link - offer CR?
i realize this question might be hard to answer but what I am looking for is some guidelines to cut my landers and offers
for example my direct linking email submit offers have CR that range from 0.15% - 0.44%... good? bad?
What up Harry! Are you saying that the CR % is 15% or .15%? cause .15% CR is like 5 Charles Barkley Turrible's , and 15% CR will get you B/E or slightly profitable with a 6% + CTR (assuming a 1.50 payout).
This is a doc that I beleive Tijn posted...
https://docs.google.com/spreadsheet/...hl=en_GB#gid=0
It's got metrics to play around with so you can adjust and aim for. I honestly don't know the answer to your questions cause it's something I feel comes with more experience then I can offer at the moment. But what I do know is a process, sticking point, and improvement analysis... and what I mean by that is.. there are multiple factors that come into play here (design skill to make people click, ad copy, targeting, good offer, etc..) so it is hard to narrow down what it is EXACTLY that YOU will need. Cause one person might be making dominant Landers but their targeting sucks... so they get some clicks cause their copy is good and the lp looks nice and draws clicks, but their offer doesn't match up with the target demographic or the lander... or perhaps they just selected a shitty offer. Or maybe it's the opposite, their target market is amazing but their design and lp is such shit that they're getting 1 of 200 people to click, but that 1 person signs up every time.
So both those scenarios would provide a different answer to your question (which is why it's hard to answer). My advice is to just test SPECIFIC things at a time, figure out your sticking points (areas you're weak in) and then focus on making those better. Then when you do you'll be able to gauge what it is you need to improve on.
This is what I'm doing now. I'm fucking horrrrrrrrible at keyword research. My mind goes so ADD when it comes to it, that if you give me like 15 minutes I'll get a list of like 5000 keywords and then stare at my screen waiting for a boxing glove to spring out and punch me in the face.... so I'm working on making that part of my process much tighter and better. Yeah most of my LP's are like 2-5% CTR's right now, but that's not what I'm focused on at the moment because that comes later in my process.
Damn I feel like I could ramble about that forever... maybe I'll make a post about process and sticking points and progressing through them, or at least my take on it.
Glad to see you've got some campaigns up tho! Hit me up and lemme know how everything is going homie! Happy holidays!
Sounds complicated...
Wish I knew this. Never thought about this before.
yeah.... the conversion rate UNFORTUNATELY is at 0.15% - 0.44% not 15%-44%.
As we speak... it has gone down even lower with more traffic sent. Now the direct linking offers are at 0.13%-0.49%.
Good idea with taking a look at the spreadsheet. I totally forgot about using that
i know these numbers are bad because this is "targeted" traffic and we are converting 1 out of 750 visitors - for an EMAIL submit!
good point and i think i definitely need to look at different angles to appeal to the traffic - this angle might not be good even though i have put a lot of work into it...
If you are buying traffic at $17.50 per 1000 visits, and email submit is $1.50, you are going to need 12 emails to break-even/slightly profit.
or every 83 visits 1 email submit... Doing 1 out of 750, means you are losing 9X your money.
If you run a lander, and get 10% clicks on the lander, then you have 100 clicks to get 12 email submits or 1 in 8 need to do it.