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Advertizer CPA - Questions about CPA Score & other Pitfalls? (4)

07-30-2019 03:23 AM #1 grofit (AMC Alumnus)
Advertizer CPA - Questions about CPA Score & other Pitfalls?

Hi Everyone,

I just launched my first campaign on Advertizer today and was hoping to get some help on things to look out for.

Specifically -

[1] They say that if your CPA Score goes below 90% they will shut down your account (see screenshot below)! Does anyone have tips on keeping the score high, info on how seriously they enforce this and any other tips around this we should all know going forward?

[2] I'm currently testing Advertizer using a campaign which is

Taiwan --> Mobile --> Android --> Chinese Language.

If I find after 2 days that there is a segment which is doing really badly in terms of eCPM (e.g. certain browsers), is it better to edit the current CPA campaign OR start a new CPA Campaign and pause the old one?

[3] Are there any pitfalls or things I need to avoid?

thanks!

07-31-2019 06:38 AM #2 jonte_ (Member)

I found a lot of success through Advertizer in September-December last year and had a number of profitable campaigns through them. One thing I will say is you need to blacklist aggressively. There is a huge amount of bot traffic, way more than other pop traffic source if you can fathom that. Also you need to keep your CPA score above 90 (when I used it it was above 70). However you won't get banned straight away for having below 90, only if consistently keep launching shitty campaigns. You won't get much traffic unless your campaign starts generating conversions pretty quickly after you launch it. It's sort of like a snowball effect with advertizer, once you get a couple conversions quickly, your volume will exponentially increase and ideally you will continue getting a large amount of conversions to stay above 90%.

08-01-2019 10:25 AM #3 grofit (AMC Alumnus)

@jonte_ - thanks!

How were you blacklisting aggressively? What sort of rules were you using?
At the moment
[1] I'm pausing any partner_id which have over 70 visits and less than 1% CTR.
[2] I've also paused traffic from browser Android Webview since it was really poor quality traffic

08-01-2019 10:57 AM #4 diplomat (Member)

I totally forgot to blacklist pubs and managed to get my CPA campaigns all blocked. Now I can't launch them anymore
John said that there will be a warning, but unfortunately I didn't get any. Oh well..

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