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Is it "banner blindness"? (3)

07-26-2019 12:37 PM #1 mstgeorge (Member)
Is it "banner blindness"?

Hi guys one thing that i think i am having a diificult time to understand is when banner blindness kicks in. Let’s say you have a banner with an average ROi of 30% you run for several days and couple days in a row starts performing around breakeven or slightly negative. How do you undestand if it’s banner blindness that has kicked in or normal variance? What i mean is do you have some ground rules? For example if it underperforms for x numbers of impressions / payouts / days or something like that you pause it?
Since i opened this thread let me ask this one too about freq capping. I usually start at 1 per 24 hours and when i get the camaigns profitable increase it to 2-3 per 24 hours and works good till now. My AM at TJ told me that i should start at least with 3-4 per 24 hours when testing and possibly increase later. What do you think?


Thanks

07-27-2019 11:27 PM #2 vortex (Senior Moderator)

@matuloo would be the more suitable person to provide guidance on your questions, but here are my tips regarding how to combat banner blindness (from when I was running adult before):

-Always be testing new images, new headlines, new angles, new everything.

-Take best-performing ads, and create different combinations of their images and headlines to generate more new ads. (Of course: Look for similar images and write similar headlines using angles you KNOW work.)

-Regularly pause the worst-performing ads.

-Regularly "revive" ads you've phased out 1-2+ months ago, by running some traffic to them to give them another chance. Some will start converting well again. (Not unlike how old fashion trends would make a comeback.)

-Rotate ads in batches. e.g. Alternate batches 1 and 2 daily.

The idea is to continue throwing-in new ads and phasing out worst ads, such that you maintain a good balance between profits and effort. Rotating ads in batches will delay banner blindness.

This is all I can think of for now.



Amy

08-07-2019 12:36 PM #3 expertmobi (Member)

Quote Originally Posted by mstgeorge View Post
Since i opened this thread let me ask this one too about freq capping. I usually start at 1 per 24 hours and when i get the camaigns profitable increase it to 2-3 per 24 hours and works good till now. My AM at TJ told me that i should start at least with 3-4 per 24 hours when testing and possibly increase later. What do you think?
hi! you see the it is better to ask your AM about such kind of things. maybe he is conserned about the quality of your traffic. and if you increase now he won't be able to check it on time and he will have to reject it if smth will go wrong on the advettiser's side. but it is just a theory.

victoria

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