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Small favor for you, big benefit for me) Questions about 1st native ads compamy (2)

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Hello dears! Recently launched his first CPL company in Australia. I direct traffic to SmartLink Adsbridge (adult dating), payment 3.5 dollars. I have attached all statistics on the companies below. Since this is my first company, there are several questions at once:


1. Please tell me the reasons why there may be low CTR, because my bid is in first place. Or not always the highest bid means that you will receive all available traffic?

2. What should I do to increase CTR? Look for radically different creatives (how to prepare them?), placed only on premium sites (which bid to put?), raise the bid (which bid to supply?)? I noticed such a pattern that after 10k impressions any of my creatives falls in CTR.

3. I've already spent $ 18 on traffic, which is about 5 lead costs. Received 1 conversion (it is specified only in the tracker). So, 1 conversion is sufficient for optimization or you need to collect more statistics? Or even stall the company?

4. If, nevertheless, the time came for tests, how should I shape the white and black lists? Exoclick allows you to add entire sites and individual zones within these sites to blacklists. So, on what principle should I delete a website or advertising zone from the company, having only 1 conversion?

Thank you.

sorry for my bad English)

Attachment 21803

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Hello

By company, you mean a campaign right? Gonna assume that.

Now to your questions:

CTR depends on the quality of the ad. It's true that a higher bid usually results in a higher CTR, but it's not a MUST. And nope, highest bid doesn't mean that you will get all the traffic, it depends on other factors too : impression cap, budget, targeting settings. Even if you have the highest bid, the algo will rotate other ads too, they generally do not want to show just 1 AD, they need to keep some variety in the ad spots too.

You need to run tests to figure out what ads get the highest CTRs, that's the only way pretty much. BTW keep in mind that the ads with highest CTR do not necessarily also convert the best. Misleading ads will get high ctr but they will not convert. Its about finding the balance. As for the bids, you can use the bidding tool, but it's not always accurate, so again it's about testing. Premium sites should deliver more stable performance, so you can select a few and try those first. RON contains a lot of poor placements, so you need to block the bad ones early in order to not waste money.

1 conversion is definitely not enough to optimize properly, you need more. At this stage, you can only optimize based on the CTR, in order to get rid of the ads that deliver TOO EXPENSIVE clicks. It's about basic math, in case you're effectively paying let's say $1 per click and the offer pays $2.5 there is no chance for this to work as you won't be able to convert 1:2.5.

1 conversion is simply not enough for this, I'm sorry. But when it comes to blocking, I'd suggest to block zones, not the entire sites as there canbe good and bad zones on the same site. For example a header banner might work well while a footer can suck.

Any more questions?

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