Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)

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Voluum has cost integration with Google Ads now?! (2)

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Yes we do.

Google cost integration is live so you can check it out if you run Google Ads campaigns and update campaign costs automatically.



We're not stopping and integrating with next traffic sources.

So far, we're connected with:

• Zeropark
  
  For this one, it's not only the accurate cost tracking. This integration is on another level, best of the best you may say.
  
  When you integrate your Voluum account with your Zeropark one, you can pause and resume any campaign. On top of that, you can pause and resume traffic for selected variables: ISP/carrier, mobile carrier, source, target, keyword, country, state/region, city. Though a side note here, the traffic variables which can be paused / resumed depend on the initial targeting that was set for the campaign on Zeropark.
  
  You can also adjust bids for your Zeropark campaign in Voluum. With the integration, it can be done for selected variables as well: keywork (match), target, multi-geo, source. But again, the options available depend on the type of the campaign that was set in Zeropark.
  
  The redirect is also a hair faster than with ANY other tracker because data points for the visit (UA, click ID, tokens) are passed in the back end meaning there is no intermediate redirect through a tracker and a user is sent directly to the offer.

• Revcontent
  
  
• Taboola
  
  my thread about Revcontent and Taboola integration:
  
  https://stmforum.com/forum/showthrea...So-does-Voluum

• and now - Google Ads!
  
  Integrating Voluum and Google accounts enables Voluum to
  
  periodically ask for campaign cost information and update it automatically.
  
  This allows you to have all information stored in one place, despite the fact that Google does not support sending information about the cost in a token.
  
  Also, if you have more than one Google Ads account under your Google account, you can select an account you want to integrate - it can be either the master one or any of the sub-accounts.
  
  Follow our step-by-step guide available here and integrate your accounts now.

Karolina

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Hey Guys

Every week our customer success team hosts a live Q&A session in our Voluum group. This week's topic is Google Ads.

We'll show you:

• how to set up Voluum with Google Ads and analyze reports per Google Ads macro
• why direct tracking (no initial redirect) is the better method to choose
• how to automatically pass campaign cost to Voluum
• how to pass conversions back to Google Ads (pixel and postback version)

If it's something you're interested in, just add yourself to the group and you'll be notified once the live starts - today (Tue), 10 AM CET. Don't worry if you're unavailable at this time, all Q&A sessions are saved as units in the group so you can go back to it later.


Karolina

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Home > Paid Traffic Sources > Search / PPC (Adwords, Bing, etc.)