Home > Affiliate Marketing Forum >

2 Dating Case studies with Push and Native traffic (8)

07-25-2019 07:28 AM #1 propellerads (Senior Member)
2 Dating Case studies with Push and Native traffic

Hey everyone!

Want some hot stories about push and native traffic? Dating is what you need Today we've prepared 2 case studies about dating. Check out:

[Case Study 1]: The USA, 50% ROI and ... drum roll 🥁 ... our new advertising format Native Ads!

Ad Format: Native Ads
Offer: AsianBeauties from Neverblue
Campaign period: Mar 30, 2019 – Apr 7, 2019
GEO: USA
Total spent: $934
Total Revenue: $1397
Net profit: $463
ROI: 50%

No surprises here, people enjoy browsing websites and clicking the images. I like that too. And that’s why I decided to try Native Ads.

I’m not a pro. Previously I ran some Push campaigns, and before that, worked with Facebook ads. I’ll tell you about my first experience with Native ads.

An offer, landing page, and a pre-lander

I chose a dating offer with $5.25 payout per registration in the US. Well, not a bad payout for that GEO. The landing page I got from Neverblue. Users needed to fill in the registration form, and then they’ll have an opportunity to chat with a pretty girl.

>>>READ MORE HERE<<<

[Case Study 2]: Be-2 offer, Romania + Push Notifications

Ad format Push Notifications
Offer: Be-2, Cpamatica
The campaign period: Dec 25, 2018 – Jan 20, 2019
Geo: Romania
Spent: $217
Revenue: $410
Net profit: $193
ROI: 89%

Offers, landing pages, payout models

This time around an offer for Romania – pay per lead ($1,36) – has drawn my attention. Even a plain and simple adaptive LP didn’t scare me off (there weren’t any other landing pages or pre-landers).

I chose tried-and-true Push traffic from PropellerAds with CPM pricing model. Compared to CPC, CPM model is much more profitable for clickable ad creatives; I knew this from my experience. But, anyhow, you have to test everything thoroughly in every single case.

->READ MORE HERE<-

Let's discuss these stories here or in our Telegram chat - https://t.me/propeller_club

08-08-2019 09:18 AM #2 chardonnay (Member)

Many thanks for the case study. One stupid newbie question if you don't mind:

Buying the Push traffic, I’ve figured out how things work. I also decided to get at least 50 impressions for each ad zone. After that, I was adding these zones to the blacklist regardless of the CTR (by clicking Zone Limitation «Exclude» in the account settings). I did that to redirect traffic to zones that weren’t tested yet.

How and/or where do I setup these "ad zones" inside Propellerads?

Cheers!

08-08-2019 01:23 PM #3 propellerads (Senior Member)

It's simple!

Ad zones are id's of websites. Go to "Create campaign" and scroll to the bottom. You'll see that - https://gyazo.com/64a948bb18c3c623d3a7a752823f525f

Here you can include or exclude zones if you have your black/whitelists.

08-08-2019 02:13 PM #4 chardonnay (Member)

Originally Posted by propellerads

Thanks for your quick reply. I'm a newbie with propellerads. If I set up a new campaign there is nothing I can select or choose when it comes to ad zones as shown on your screenshot. How or where can I set these ad zones up or get them from?

08-08-2019 02:52 PM #5 propellerads (Senior Member)

True. You should collect black/white lists by yourself and only after that include/exclude them. We have a perfect article about Black/Whitelishts for newbies, I hope it will be useful - https://propellerads.com/blog/adv-ne...or-affiliates/

08-08-2019 04:02 PM #6 chardonnay (Member)

Originally Posted by propellerads

Thanks, before I replied to your previous message I searched your blog and support articles already and found that article. It's indeed helpful but only if you have ad zones already. Also this article is referring to ad zones. Unfortunately it is not explained how or where to create/add them. It only says:

“Creating blacklists and whitelists is not complicated at all, so all affiliates should use them to improve their campaign,” says Roman. “For starters, you should create and launch a campaign with the targeting options set to the offer specifications.”
Remember, for each ad zone, you should allocate a testing budget that’s 2-3 times higher than the payout. For instance, if the payout is $5, the budget on each ad zone should be around $15.
Once you have enough data, it’s time to assess the results of each ad zone.
“Ad zones that have 2-3 conversions during the testing period can be placed on your whitelist. If the ad zone didn’t have any conversions at all during the same period, it should be placed on the blacklist instead” says Roman.

This is all understand. But I don't have any ad zones and have no idea how to create/define them. This is my question.

08-13-2019 09:43 AM #7 propellerads (Senior Member)

You compile your lists by yourself based on the statistics of your campaigns. It's simple: you start the campaign, see the statistics, create lists. Zones that do not convert well are blacklisted. The main criterion for the blacklists is poor conversion or its absence. Productive zones go to whitelists. Next, you use these lists in future campaigns.

08-15-2019 10:20 PM #8 chardonnay (Member)

Thank you, finally I got it and managed to do so. Thanks for taking the extra mile to explain that in detail, really much appreciated!

Home > Affiliate Marketing Forum >