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Inconsistent Conversions. What can be the reason? (8)

07-23-2019 06:56 AM #1 anshdeb (Member)
Inconsistent Conversions. What can be the reason?

Hey guys,

I started a sweeps campaign for DE geo on zeropark and over the week it has shown very inconsistent results so far. As I asked in my previous thread "How and when should I kill zones and creatives" I have been pausing zones that spent 4-5 x payout and with 0 conversions.

But the results have tanked crazy even though it should have been improving?

On day 1 - I spent $23 approx and was close to breakeven

Fast forward to

day 6 (yesterday) - I spent $24 approx and had only 1 conversion of $3

I am not sure what's going on here. Can you guys please guide me on what should be my next moves here?

Am I being too hasty in deciding or what?

Thanks

P.S. Nothing has changed in the week's time. The landing page is the same, the ads are the same everything.

07-23-2019 10:02 AM #2 matuloo (Legendary Moderator)

With push traffic, this is pretty much the norm, unfortunately. It's one of the most unstable traffic formats from some reason. I think it is related to how the algos serve the impressions, but cannot really confirm this.

One way or another, it's happening to pretty much all push affiliates to some extent.

Based on the info I have from a few large push affiliates, it's a good idea to focus on a bigger time frame when optimizing push campaigns. So instead of daily optimization, try to optimize after a few days.

Some people also simply pause the campaigns when they see a bad day is "happening", then restart in a few hours or the next day.

07-23-2019 02:55 PM #3 diplomat (Member)

I have actually paused my campaigns for few days and then ran them again.. and somehow they start converting again lol.
Like Mr Matuloo said, it's incredibly inconsistent and unstable for some reason.

07-23-2019 04:58 PM #4 stickupkid (Senior Moderator)

Thereby is DE a difficult country sometimes/somehow.


Sent from my iPhone using STM Forums mobile app

07-23-2019 09:13 PM #5 SergioBigBizAds (Member)

what type of offers do you promote in Germany? US is the top tier our there if you need help with guidance on offers that work message me. Also changes to your presell page can increase the conversions a lot.

07-24-2019 09:15 AM #6 anshdeb (Member)

Thanks everyone. Yeah I think its also about the geo here. Will try out some other Geo and see what I can fix. Thanks for the all the help peeps.

07-28-2019 02:44 PM #7 ezmobcom (Member)

The sub-ids were the same on the "good days" and in the "bad days"?
Sound to me like the sources were changed

07-28-2019 03:45 PM #8 AdMaven (Veteran Member)

Quote Originally Posted by anshdeb View Post
Hey guys,

I started a sweeps campaign for DE geo on zeropark and over the week it has shown very inconsistent results so far. As I asked in my previous thread "How and when should I kill zones and creatives" I have been pausing zones that spent 4-5 x payout and with 0 conversions.

But the results have tanked crazy even though it should have been improving?

On day 1 - I spent $23 approx and was close to breakeven

Fast forward to

day 6 (yesterday) - I spent $24 approx and had only 1 conversion of $3

I am not sure what's going on here. Can you guys please guide me on what should be my next moves here?

Am I being too hasty in deciding or what?

Thanks

P.S. Nothing has changed in the week's time. The landing page is the same, the ads are the same everything.
Take this in mind: Push works on subscription age. Meaning, The fresher the user is the more potential he has. So the way i see it, in the first day you were able to tap into some younger ages and some top sites that zero park had. Then competition came and kind of blew you out of the water and you got a different mix of traffic. Any other instance doesn't seem quite logical other then that. Maybe dive in and check this out?

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