Native Bidding and Headline Testing. **ROI 60%** (2)
Hello Everyone,
So I just launched my first product with my first Native campaign (Nutra Supplement) and its been one day with around 1000 clicks and results are not that bad, its too early to tell but I'm hitting over 60% ROI without any optimization.
I know how to optimize widgets but I am confused on bidding and headline testing. I am thinking to try 5 different headlines on the same ad image and see which one works best (If my traffic source allows).
Also, I started with above average bid, how can I find the optimum bid for the campaign? I am thinking lowering it daily by 10%, is that too fast?
I would love to know how do you guys test your headlines and optimize bidding on Native.
5 ads is pretty standard to start with for most native ad networks.
Some people like to test headlines first, others images. I usually try to do different combinations at first, and iterate on what does best, and pausing the worst 1-2 after a few days or sufficient spend while adding new ones.
I wouldn't lower the bid at all if you're already profitable. If anything you may need to raise it to get more volume. As a best practice you want to start bid higher that the recommended, eg 1.5-2x, with low daily cap, and adjust/lower as it caps out . This seems to help the ads gain better traction for doing greather volumes at better CPCs, than just launching at your desired optimal CPC from the start.
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