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Advise on starting Native (11)

07-16-2019 11:44 PM #1 quocdungctt12 (Member)
Advise on starting Native

Hello everyone,

I am planning to launch a new campaign on Native.

I will be promoting my own product which is a Nutra Supplement (COD) in tier 2 country. I did over 2 months research and reading and have my tracker setup properly. Budget is about 3k in start, which I think is OK as I am promoting offer in a country with 2 cents average bid price as per my traffic network AM.

Before I begin I would love some tips from experts here, which I believe can save me ton of money.

Thanks

07-17-2019 12:15 AM #2 jack_l (Veteran Member)

Very cool.

Which native network are you going to be using?

07-17-2019 03:24 AM #3 thedudeabides (Moderator)

Is your product also working well on other sources?

3K should be plenty to get basic foundation on native, especially for COD where you have all that lead data coming in to make better decisions with.

07-17-2019 11:37 AM #4 quocdungctt12 (Member)

Quote Originally Posted by jack_l View Post
Very cool.

Which native network are you going to be using?
I will be using MGID since Taboola didn't approve my ads. I see lot of Nutra getting promoted on Taboola but I think it must be due to cloaking.

07-17-2019 11:41 AM #5 quocdungctt12 (Member)

Quote Originally Posted by thedudeabides View Post
Is your product also working well on other sources?

3K should be plenty to get basic foundation on native, especially for COD where you have all that lead data coming in to make better decisions with.
Its a new launch and I haven't tested any other source yet. I am starting out with Native.

07-17-2019 02:51 PM #6 jacekplacek (Member)

We did some product launches with native traffic. In a nutshell, you have to optimize 3 things: the ad buy, the landing page, and your offer funnel.

Normally when you do an affiliate campaign on native you are probably using an offer that's already well-optimized. Even then, when you are split testing top offers for that geo, its difficult (or almost impossible) to reach profits. If you have to also optimize your own offer that makes it more of a challenge.

I'm not trying to discourage you, because maybe you have an offer that will work great. However I would strongly suggest that you find another few offers for that geo and run them as an affiliate. You can split test those with your own offer on MGID or wherever. You'll be able to see how your offer's sales rate compares to others. That should help you get a better idea of the performance metrics you will need to optimize everything.

07-17-2019 04:01 PM #7 jack_l (Veteran Member)

Quote Originally Posted by jack01 View Post
We did some product launches with native traffic. In a nutshell, you have to optimize 3 things: the ad buy, the landing page, and your offer funnel.

Normally when you do an affiliate campaign on native you are probably using an offer that's already well-optimized. Even then, when you are split testing top offers for that geo, its difficult (or almost impossible) to reach profits. If you have to also optimize your own offer that makes it more of a challenge.

I'm not trying to discourage you, because maybe you have an offer that will work great. However I would strongly suggest that you find another few offers for that geo and run them as an affiliate. You can split test those with your own offer on MGID or wherever. You'll be able to see how your offer's sales rate compares to others. That should help you get a better idea of the performance metrics you will need to optimize everything.
I think that is an EXTREMELY good point by my namesake Mr. 01.... perspective is everything, and if you don't have a 'control variable' to weigh each part of the funnel against it can be hard to know where you stand.

So yeah, you could use a few existing ads for similar products mixed with a few of your own design, then rotate between a couple existing nutra landing pages that are working mixed with your own, and then also rotate between your offer and 1-2 other existing offers.

Beyond that, MGID definitely has intl traffic and there's definitely nutra succeeding on there, but it is MUCH different traffic than Taboola, despite both being called 'native' (as you probably already know), so if you were initially interested in Taboola, it might even be worth it to try some other affiliate offers similar to yours on there and see just what you can get approved. They might be disproving your ads over one specific variable, and if you can get a few nutra campaigns up and going on Taboola it would provide some valuable perspective on the different types of native traffic and which might work better for your offer, and what you can get away with on each. I'd say Taboola and MGID are probably on the two far ends of the native spectrum, so you're wise to be focused on them initially and they should give you a good 30,000 foot view of things.

07-17-2019 06:44 PM #8 quocdungctt12 (Member)

Quote Originally Posted by jack_l View Post
I think that is an EXTREMELY good point by my namesake Mr. 01.... perspective is everything, and if you don't have a 'control variable' to weigh each part of the funnel against it can be hard to know where you stand.

So yeah, you could use a few existing ads for similar products mixed with a few of your own design, then rotate between a couple existing nutra landing pages that are working mixed with your own, and then also rotate between your offer and 1-2 other existing offers.

Beyond that, MGID definitely has intl traffic and there's definitely nutra succeeding on there, but it is MUCH different traffic than Taboola, despite both being called 'native' (as you probably already know), so if you were initially interested in Taboola, it might even be worth it to try some other affiliate offers similar to yours on there and see just what you can get approved. They might be disproving your ads over one specific variable, and if you can get a few nutra campaigns up and going on Taboola it would provide some valuable perspective on the different types of native traffic and which might work better for your offer, and what you can get away with on each. I'd say Taboola and MGID are probably on the two far ends of the native spectrum, so you're wise to be focused on them initially and they should give you a good 30,000 foot view of things.
I will definitely try to get my ads up and running on Taboola. I tried to use exact same landing page which my competitor is running for over 6 months now on Taboola and it still did not work. I will try making a landing page less aggressive and see how it goes.

Also, I heard there is lot of bot traffic on MGID compared to Taboola, what would be the best way to identify it?

I am also looking into optimizer.io which might make my life easier.

07-17-2019 11:03 PM #9 quocdungctt12 (Member)

Quote Originally Posted by jack01 View Post
We did some product launches with native traffic. In a nutshell, you have to optimize 3 things: the ad buy, the landing page, and your offer funnel.

Normally when you do an affiliate campaign on native you are probably using an offer that's already well-optimized. Even then, when you are split testing top offers for that geo, its difficult (or almost impossible) to reach profits. If you have to also optimize your own offer that makes it more of a challenge.

I'm not trying to discourage you, because maybe you have an offer that will work great. However I would strongly suggest that you find another few offers for that geo and run them as an affiliate. You can split test those with your own offer on MGID or wherever. You'll be able to see how your offer's sales rate compares to others. That should help you get a better idea of the performance metrics you will need to optimize everything.
I will try that, thanks.

07-18-2019 12:30 AM #10 jack_l (Veteran Member)

Quote Originally Posted by quocdungctt12 View Post
I will definitely try to get my ads up and running on Taboola. I tried to use exact same landing page which my competitor is running for over 6 months now on Taboola and it still did not work. I will try making a landing page less aggressive and see how it goes.

Also, I heard there is lot of bot traffic on MGID compared to Taboola, what would be the best way to identify it?

I am also looking into optimizer.io which might make my life easier.


Interesting... it's possible that other person just has a really good relationship with Taboola/with their rep so they can get away with more. Or what they are running is no longer allowed but they just haven't been forced to take it down yet.

Also Taboola's approval people look through the WHOLE funnel, even up to the check out car on affiliate offers, so if your lp is the same but your offer checkout page has a countdown timer, or if its everything is the same but you're running in Germany and don't have an impressum or whatever that thing is called on one of the pages, or if everything is identical but your disclaimer is missing a few key things, or running financial lead-gen without a mailing address, any of those little tiny things could be the reason. Sadly it's hard to find out what the problem is until you have a rep though, but you have to run quite a bit of traffic on there to get a rep, so its kind of a Catch-22.

And then yeah, TheOptimizer is fantastic, especially for MGID, Revcontent, etc where 'bot traffic' is more of a problem.

It doesn't really matter whether its actually 'bots' that are the problem though, counter-intuitively. Really you just need to have rules ahead of time on what widgets to block, whether you do so manually or through TheOptimizer.

So for instance you could block any widget with 15 clicks to lp but 0 clicks from lp to offer, or any widgets that get 100 clicks but 0 conversions, or any number of things like that. Each widget is different- some can have a normal lp ctr but never convert, whereas others can look more like 'bot widgets' (lp ctr under 10% for instance) but actually convert at a normal %.

I don't have much knowledge about MGID but I believe there's some other dudes on here who are quite good with it so perhaps they'll chime in with some thoughts

07-18-2019 09:33 AM #11 MGID (Senior Member)

Hello everyone!

Since MGID was mentioned here, let us say a few words. We have a really good record with Nutra offers. It all depends on the GEO, and competition though. Moreover, you will immediately have a rep, which helps you with campaign settings, shares insights (for example, which CPC to put at the start), and, in general, will do his job. As for theoptimizer - yes, we can confirm that the correct rules setup will improve your results and will save you some time, as some processes will be optimized automatically. They’re also nice guys)

We are slightly confused with bot traffic thing mentioned above. Our business is built on the fact that we are better off when the traffic structure is clean and of good quality. We have our own anti-fraud department, which develops automatic check-ups. Besides, MGID cooperates with the third party anti-fraud toolkit - Anura; but that's not all - we have the whole bunch of analytics, who also manually review the statistics to see the anomalies, and send an alert to publishers dep. All these anti-fraud efforts have given us an Anti-Fraud Seal by Trustworthy Accountability Group.

And here’s one important thing. If you haven’t signed up yet, we would love to let you know that we offer a 25% bonus on top of your first deposit. Please use this link to register

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