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Why you should try email traffic with Voluum DSP? (14)

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Let’s keep this short

If you never tested exclusive email traffic with VoluumDSP, here are some reasons why you should try it now.

- new premium placements available worldwide—thanks to a new, improved integration
- cross-device scalability—users access their mailboxes on Desktop, Tablet, and Mobile and they stay connected for a few hours of the day
- access to a more precisely targeted and engaged audience—your offer will convert better as a user already subscribed to a newsletter
- bot-less traffic—thanks to email being a logged-in environment
- AND NO CRAZY BID FLOORS


Email traffic in numbers:
- 2 networks (Liveintent & Powerinbox)
- nearly 135 million bid requests/daily
https://monosnap.com/file/tyl0OpPT2i...Y3I3OdpeV6tUa0
- more than 10 top-volume GEOs (including US, UK, CA, AU, IE, ES, DE, FR, NL, IT)
https://monosnap.com/file/q2SBfS7ki7...2XVK8f8kzxrr2E

- 2 top verticals on Liveintent: binary/forex

Global rates for binary/forex based on last 7 days:
LP CTR: 21.6%; CPM: $0.82; CPA: $26

- 4 top verticals on Powerinbox: nutra, sweeps, insurance, ecom

Global rates for nutra based on last 7 days:
LP CTR: 15.2%; CPM: $0.60; CPA: $14


Try email traffic now with Voluum DSP!

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Oh nice, this is quite a lot of of volume you have there, too bad none of it is adult

How picky are these providers actually? Is it a problem to get a standard affiliate campaign approved?

And what about the traffic distribution, how does it work? Do we get to submit a banner or are they sending the clicks through some pre-populated ads?

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It should not be a problem to get standard affiliate camps up and running. Cats like nutra, gaming, dating can go, providing they are not too aggressive. Our Advertisers are successfully running trading/crypto camps with Liveintent. Bingo, lotteries, aggressive sweeps are prohibited thou.

As an Advertiser in DSP, you create a standard native campaign, submitting your offer(s), headlines, images according to network's creative requirements (headline length and main image min. size) then a real-time auction occurs in users' mailboxes, and once you as the Advertiser win the auction, your offer(s) is/are displayed; optimized to drive both engagement and ROI.

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Ok so we get to create the ads personally, that's good. I'm asking because in adult for example, it's quite common to get the clicks via pre-populated default ads/textlinks, which gives us limited options to optimize stuff.

Thanks for the explanation.

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The way I understand it, these are native ads inside emails?

Sent from my SM-N9600 using STM Forums mobile app

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Trying it now.

Will share my results soon. Looks not bad for now.

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Yes, indeed

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Is gambling (online casino offers) allowed, for Asian geos: MY, ID, TH?

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Hey,
I just PMed you with some info

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Hey and Happy Friday,

Just two short updates from me here:
1. Liveintent: global CPM going down to $0.77, while performance is going up quite rapidly (forex/binary; ecom; business)*
2. Since we got thousands of questions about how email traffic actually works, my team prepared a nice visualisation:

*Scroll down to see the examples of performing images&headline you can run.



An example of a working headline:
A {city} Accountant Leaves Her Job After Watching This Video

Examples of creatives:




Also a tip from me: the recommended auto-optimization model for this type of traffic is CPV - remember to start with a worse goal, something like: 0.75-1.00 and adjust the goal, lowering it bit by bit, until you bring it to your ideal cost per vist.

Hope this helps.
Cheers,
Justyna

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Guys,

for those of you who’re targeting Liveintent note that we just added in-app traffic to the mix. Just to name a few apps: Groupon, Trivia, People News Daily, Breaking News Alerts, Taste of Home, Daily Finds and more!

Hence my tip: if you optimize using Site Content Categories, avoid pausing the “Not-Categorized” one.

Why?
Because all in-app traffic accounts for the “Not-Categorized” in your Voluum Report with Site Categories. Also remember that the feature works only for sites with English-language content (Non-English traffic will be under “Not-categorized”). If there are only a few words on a site or the words occur in the images - the site will not be categorized. Again this means that such traffic will be under “Not-categorized”.

Final thought
I also recommend that you split your campaigns between: in-app and web just in case you like to optimize with Site Content Cats.

Hope this makes sense!
Thanks,
Justyna

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@justyna dsp Voluum Is this something like solo ads? And is it possible to sell one's list here? I had a related query and @matuloo talked about liveintent that you have mentioned here along with powerinbox.

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Hey,
No, this is a native widget in user's email. Before your ad is served, a user needs to sign up to one of Liveintent publisher's email newsletters, for example from a certain site or app, and then a user needs to log into his email provider. So in this case, there are no wasted impressions cuz your ad is only served when the user actually opens the email.

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I still don't have complete clarity. But should be fine after a bit of further research. Thank you!

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