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When you kill a creative/target? (13)

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Hey guys,

So, I am running a dating offer with a pretty low payout $0.4 - 1 click flow, and was curious when should be a good time to kill a bad creative/zone?

I usually stuck to the rule of 3x - where I would kill anything that has spent around 3x payout with 0 conversions. But it has been only 1 day and I am confused if I should kill it or should I give those creatives that have spent $2+ another chance? Maybe another 24 hours and then decide based on the 2 days data?

UPDATE: There are some sources that are 4x the payout but have 2% CTR approx. Should I turn them off based on the amount or give it another chance because the CTR is good?

Thanks

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It depend on your other creatives, if there are ads which are bringing cheaper conversions, then you can give them more budgets and kill the one's without conv after 3x spend.

Game is all about finding winner ads and then Scale.

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Three times payout , 0 conversions doesn't say much here. How many clicks you have? If your CPC is high, it doesnt make sense to push 10 clicks and say yeah I spend 3 times the payout so it sucks. If you pushed 100 clicks to the offer on a low cpc, and no conversion you should switch offer only, see if that new one will convert on your funnel.

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Thanks for the guidance Will work on that. Yeah other creatives got me conversions at breakeven so as far as I have noticed, with Zeropark, it usually takes a day or two to get profitable if they are breakeven on day 1.

Thanks for the guidance mate. Yeah makes sense. All of them have approx 300-350 clicks. But 0 conversions on that.

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Those are going direct to the offer page, or you have a prelander in between? With such a low payout, you should definitely switch offer asap, no conversions is not good.

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Hello!
If you have many feeds in the source I would kill using this method:
5 payouts and 0 leads - kill
10 payouts and still negative ROI - kill
But if the ROI is not so negative (-30% and better) - try to play with your bid and feeds. Often it's possible to make it work.

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No presell. Direct to offer. Yeah the payout is quite low - $0.4 - 1 click flow.
Shouldn't I let the creatives that performed a bit another chance? I should straight away change the offer you think?

Thanks

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Thanks for the guidance Can you explain a bit what you mean by "5 payouts and 0 leads"?

I am getting paid for every conversion. You think I should talk to my AM and see which of those clicks actually converted to leads or something? Sorry a bit confused haha.

ROI on day 1 was around -80% but individually for the creatives that performed, it was around -20-40% approx.

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I cut usually when there are 100+ clicks and or 50-100% of the CPA. It really depends. $0.4 offer is way too low to amount tbh.. Your traffic must be really cheap to get any significant data.

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Yeah its algerian audience so traffic is cheap. I usually worked so far with $2-3 payout offers, but thought to give this one a test as well, to see how it goes.

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Payout = amount of money you get from the network for each lead. So if you have $0.40 payout, it will be like this:
5 payouts ($2) and 0 leads - kill
10 payouts ($4) and still negative ROI - kill
But when you have offers with a small payout, I would recommend to test till at lest $5 spend for each creative, cause you will collect more data and will work with it.

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Ah makes sense. So instead of 3x you suggest I test atleast till 5x the payout. Makes sense.

Thank you.

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I would always recommend to test more to collect more data. 3x is nothing, especially with low payouts and big sources where are many feeds.

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