Landers Not Loading Properly? (16)
Not sure if this is the case, but the index in the root might be just a security precaution, to make sure that "something" loads when someone navigates directly to the root of the domain. Because in case there is nothing in the root, based on the server settings, you could actually see the whole structure and all the subdirectories.
When checking the LPs, go directly to the url in the subfolder, that should bypass this security redirect.
Usually the purple page is just an index page from HTTrack from where you get to the landing pages.
So try to open the real landing page HTML file and not the HTTrack file that redirects to the landing page.
Originally Posted by twinaxe
Im not a good coder, but I can tell you shortening a lander has never worked for me lol.
Your LP CTR will go up, but that will be more than offset by a lower CVR.
I guess to each's own though.
Not a coder either, but I have pretty much the same experience as jabong... less steps results in higher CTR, but the CVR will usually suffer from this.
On the other hand, I had landers with like 15 or 20 questions and that turned out to be too much, so you gotta test a few variations to find the sweet spot. Most of the landers I'm using have 10 steps or less.
All the steps will be wrapped inside <div></div> tags. Find the questions or steps inside the html file and remove corresponding <div> tag. Do it like this bro.
Thanks for the reply guys, yeah the campaign I'm running in CA right now has about 15% CTR on the LP's and 10% CVR on offer... Thought if I could increase the CTR on lander would make a big difference. Thanks for the feedback!
Originally Posted by chinopaisa
Originally Posted by matuloo
My banner CTRs are about 0.2% or so...
And with the 15% LP CTR, 9% ish offer CR, and $2.5-$2.8 pay outs - my EPV at best comes to about $0.045 - still not hitting the -50% ROI mark.
Add on top of this, if I isolate the "high converting offers" - I'll run traffic for another day ($40 or so) and the 9% CV doesn't seem to hold up. Maybe this is just chance and I need to let it run longer.
I'm getting another campaign ready for this spot to test like 10+ banners/2 landers/ 10 new offers to see which offers may stand out.
But, my question is... from what you see here, what seems to be the BIGGEST problem that will bring the greatest results when solved?
-Is it that this is CA and this spot's costs are just way too expensive to break profit?
-Is it I need a much better converting offer?
-Is it my payouts are too low?
-Or is it something I'm not even aware of?
I really appreciate your help Matuloo, I do feel I'm making progress as I'm understanding the numbers better, and beginning to isolate one part of the funnel at a time. Thank you!
I think finding whats broken is the hardest thing when it comes to this. There are literally a zillion variables that could be why your campaign is working.
Some include:
- Crap offer
- Crap traffic
- Advertiser shaving
- Poor angle
- Crappy lander
- Crappy headline
- Crappy images
- Too expensive traffic
- Not getting premium impressions
- Standard variance
- etc. etc. etc.
However before you dive into all of that, I think it's important you're in the ballpark in terms of the math.
I think with the above funnel you're pretty far away.
Even if you doubled your LP CTR (unlikely) you would still be in the red. Also on a $2.50 - $2.80 payout in my mind I would expect to get to $3 - $3.50 (conservatively) eventually after running leads, again leaving you in the red.
Can you give more info regarding this specific campaign? (ie mobile/desktop, spot placement etc) and then maybe you can get more feedback.
Originally Posted by chinopaisa
I second what jabong mentioned, finding the flawed part of the funnel can be really hard as the options are really quite wide.
You can definitely improve the CVR, but yes, let's stay realistic... you can reach 12% maybe a bit more, but definitely not 25%.
One way is to try and improve each part, so gain some % on the LP ctr, some one the banner CTR, try a bit higher paying offer ... it all adds up slowly and eventually, you should improve the total numbers too.
I wish I could just point a finger at one part an tell you to work on that, but it's not possible, unfortunately.
The great thing is that you feel like you are moving forward, I'm glad to help with any question you might have! Sometimes it just takes a bit longer but you should be able to reach better numbers soon.
Yeah thats what I thought.
As far as the lander you PMs, thats just a standard lander. I can't really say what needs to improve there as that lander may work with some funnels and may not work with others. Only testing can tell you this.
However getting back to what you sent, this is a case where merely the math doesn't work.
For these mobile header/underplayer spots you're not going to have super high LP CTRs. So lets say you were to increase your LP CTR from 15% to 20%, and CVR from 10% to 15%, you can see if you're paying $0.09 and your offer pays $2.50-$2.80 you'll see that you're still in the red.
And lets be real, you're unlikely to make such drastic improvements, so you're just going to spin your wheels and piss money away.
I would either try a different spot, different offers, or both because the math for your specific campaign now doesn't check out.
Originally Posted by twinaxe
Try to rip your pages in LanderBolt. You'll not only be able to rip and edit, but also host and increase the load speed of your landers and we all know how important that is too.
Originally Posted by eurosen
Originally Posted by jabong82
I'm stopping those campaigns right now and going to look into a smaller GEO. Appreciate you being real!
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