Hey team,
I am running Bing ads to Keto offers.
My ad CTR is 3%-10%.
My LP CTR is 30%-50% on multiple LP. (Quiz, Shark Tank, Reviews).
But I have only had 1 conversion on $350 adspend. $85 Payout.
I have tested about 10 (top offers for Bing) (Multiple Networks) offers with $2000 adspend so far.
Am I just way off? Or, is this normal.
I would have assumed something would have gained traction by now.
Not quite ready to throw in the towel, but I do want to make sure I am not just burning money either.
Any feedback would be greatly appreciated.
Are you using modified broad match and lots of negative keywords? If not you could be running really broad traffic. Check your search terms report.
Also, are you running owned operated and syndicated? And if yes whats does the traffic split look like and where did the conversion come from?
I would also look at any individual keywords that are getting a really bad landing page CTR.
Add me on skype: Ilyaskhan919 I will look at your campaigns
CTR is not really that important. What is important is your ultimate conversion rate and cost per conversion.
If you want help, I would suggest that you post more details about your campaign as possible, including ads and landers. Otherwise it is hard for anyone to give any meaningful advice, and it is like saying "My left arm hurts"
That could be anything from a just a minor sore ... to a heart attack. Without more context, no doctor will be able to tell you what the problem is and what your can do about it.
yes, need more details to look before making any optimize opinion.
Few tricks to be remember while running Bing Traffic:
- Never trust their Syndicated Partner Network (can spend much in couple of minutes)
- always check your search queries, Bing gives irrelevant searched most of the times, and give refund on request (if there was a bug)
- use bid adjustment on device level
- use bid adjustment on Age level
- never use multiple tier countries in single campaign
- final and the most important, Ad should never be 'Click-bait' on search, use extensions to increase quality score.