Adcenter, what's my play? (8)
I've been running mobile traffic on Adcenter for about 6 months now. I just had a chat with support and here is what they said:
"some of your sites don't meet our editorial guidelines, and may end up being flagged for lack of original content, as well as asking for personal information without full explanation of benefits."
" Unfortunately, none of your sites meet our guidelines, and your account has actually already been flagged, that is why it is not getting great results right now."
"These sites will need a lot of extensive work to meet our guidelines, they are lacking in original content, and the way they request personal info without giving a full detailed description of why, right on the first page, that is considered a poor experience for the user."
"You can leave them running if you like, they will continue to run, once you change the sites and the flag is removed they will perform much better. Cause the account is at risk to stop serving either way at this point, they could shut it down whether it is serving or not, but at this point it will continue to serve unless they do"
So... these are all mobile offers/landing pages so they don't really have a lot of text or info. They are simple forms. People with experience in this spot - do you think I should just pause all the campaigns or should I risk the account getting banned? Will they even ban the account as it has been flagged for a while now. Traffic is trickling in and I'm only spending around $10-$50 a day. What's my play?
Oh, as far as quality score every keyword has always shown "-" instead of a number.
if its making good money, why not create a fuller page and keep adcenter happy.
many people who lose their adcenter accounts have difficulty getting it back.
I was thinking about making a fuller page but considering I'm running a mobile campaign I'm not sure how much it will affect my conversion rates. Maybe I'll give it a shot.
Sounds like Adcenter is telling you that you need to create a better page with some unique content or they're going to kill your campaign. This is pretty nice of them considering Google bans you without notice or explanation.
So you have two choices:
1. Create a better page/site with some unique content
2. Get banned
I'd go with #1.
Create a quality site with some pages of content, maybe it'll last longer. If you're able to speak to a rep, get them to tell you specifically what you need to do (site map, multi-pages, etc., privacy policy) and test several versions to find one that is acceptable by Adcenter and that converts.
By the way, are you saying you're running a mobile campaign as in you are targeting people on their mobile phones? or are you saying you're doing a mobile offer to people on search/content network.
Thanks for the advice. I'm currently working on making a mobile page to get their full approval. I was saying I'm running mobile campaign targeting people on their mobile phones.
FYI, once you're flagged there's really no going back. It's akin to Adwords nuking your account, where you're not banned, but you never get impressions. I got the same run-around from my YSM/Adcenter reps.
hmm, so should I just say fuck it and let the campaigns run the way they are? I mean they are getting impressions but nothing crazy. Getting like 200 clicks a day.
the support rep I talked to said he will put in an appeal once the landing pages are updated with more content.
Originally Posted by shhhant
The communication and "alliance" between yahoo and microsoft is a total mess. Even if there is an appeal process, it could take months only to have some 23 year old college kid at Microsoft turn down your appeal because your site doesn't have "enough content".
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