How to Scale PUSH campaign - 70% ROI Sweeps SOI T2 ProplerAds (2)
How to Scale PUSH campaign - 70% ROI Sweeps SOI T2 ProplerAds
Hi,
I am the only one running this sweeps offer in this GEO and AM told me there is only one affiliate who runs this offer successfuly. I am going to start more campaigns but before that, I would like to keep this one running because 1) this is my first green campaign and I love it like my first baby 2) I want to learn as much as possible and it is encouraging to experiment on a green campaign rather than on a red one you want to stop.
The set up that makes profit is PUSH CPC on ProplerAds targeting LOW user acitivy on 3G Mobile. This generates 70% ROI but the volume is low so I would like to scale it somehow.
The chart says 150% ROI but it is 70% - I run a bot test and
What I tested?
1. New campaign with the same setting LOW user acitivty, the came CPC, the same creatives, landers and offer, but on WiFi Mobile and this is the stat for yesterday:
Wifi Mobile Low CTR 0.39 % on Ads 420 -> 381 Clicks 19% CTR 1.35% CR (red)
3G Mobile Low CTR 0.82 % on Ads 600 -> 615 Clicks 27% CTR 9% CR (green)
The same cratives on Wifi gets 2x less CTR, there is some click loss, CTR on the lander is lower, CR is terrable. Looks like the Wifi and 3G traffic have different audience.
This campaign was run for several hours only but the stat is so terrible that I think I should just cancel it.
2. New campaign, the same lander and creatives on High + Medum user activity Wifi the same CPC
Wifi Mobile High + Medium CTR 2.49% on Ads 279 -> 278 Clicks CTR 40% 1.8 CR (red) - this is an interesting stat - with the same creatives and bid I get a lot higher CTR on ads and on the lander but offer convers 4x less than the green campaign - may be this is the way to scale if I try different lander for this type of traffic.
What do you think?
Why the lander convers so badly on Wifi Mobile High + Medium user acivity compared to the LOW user acitivy and 3G traffic? Should I use different landers for 3G and WIFI traffic? Are these ppl smarter and just dont participate in sweeps? I guess High Medium and Low user activity in Proplers depends on the websites users visit and so they have different preferences and behavior, or I am comletelly wrong. I am going to test more landers for this campaign to see if I can make it gree. I will keep the green one running and will try to scale it somehow.
I would check with your AM if the flow is different on wifi traffic, that could be a reason. Quite often the offer will be click flow on 3g/4g but when the user comes through wifi it can change to pin flow or click 2 sms etc
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