Hi Stackers,
hope you are all having a good AWE conference (those who are lucky enough to go).
If ou have been following my journey (which is across a couple of threads in here) I have been able to get my campaigns (in one traffic source) just desktop to $XXX profit per day. Very exciting, but as I am sure all of you feel as well, I want the profits to explode overnight and it seems this journey has to be a little more drawn out than I thought / wanted.
I have been experimenting with some other traffic sources for example adcash, who have a targetCPM. speaking to my account manager they tell me that the eCPM is the most important thing and that the algo will send the traffic to where the highest ecpm is - sounds great!
What are the best ways to influence eCPM to ensure I get that traffic? so far I have thought of the following (besides increase bid, as there is a point where it is not worth it, i.e. if i get paid out $5 for an offer, i am not going to increase beyond say a 40% margin)
a) get a better converting landing page.
b) cut placements that have a Conversion rate below X
c) cut placements with 0 conversions with 10K impressions+
what else can I do and what are peoples thoughts on b & c, do you use these, are they too aggressive?
thanks!