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Same Lander - Different Offers - 100% CTR Difference ... does anyone know why? (7)

07-05-2019 07:57 AM #1 grofit (AMC Alumnus)
Same Lander - Different Offers - 100% CTR Difference ... does anyone know why?

Hi,
I'm running on Voluum and have the same 4 Physical Landers going to 2 different offers.

See the results below.
Offer 1 - about 25% CTR average (This is the top 4 lines)
Offer 2 - about 14% CTR average (The is the bottom 4 lines)

Does anyone know which this is happening?

Click image for larger version.  Name: Screenshot_2.jpg  Views: 68  Size: 128.5 KB  ID: 21678

07-06-2019 09:34 AM #2 vortex (Senior Moderator)

That would just be plain weird!

However - I don't think enough traffic has been run yet.

Suneel could you please update this thread again with new stats after a few thousand more impressions?



Amy

07-06-2019 10:07 AM #3 grofit (AMC Alumnus)

Hi Amy,
Still no joy after a few thousand more impressions


Click image for larger version.  Name: Screenshot_1.jpg  Views: 26  Size: 77.9 KB  ID: 21684

More information.

I'm testing
1). Traffic --> Prelander1 --> Offer
2). Traffic2 --> Prelander1 --> Prelander2 --> Offer

Since I'm using Voluum, I've setup Prelander2 as an Offer.
(See 2nd Campaign Method in https://doc.Voluum.com/en/multi_step_landers.html )

So the screenshot above is showing

25%: Traffic --> Prelander1 --> Offer (Product Offer)
14%: Traffic --> Prelander1 --> Offer (Prelander2)

Any ideas which this is happening?

07-06-2019 10:32 AM #4 vortex (Senior Moderator)

I'm pretty sure it's because of double-accounting somewhere!

@Voluum should be able to verify that for us.

At the end of the day though: The CTR isn't important. As long as you've verified that the flows are working as they should, the only other thing that matters is which flow produces more conversions.



Amy

07-06-2019 10:33 AM #5 twinaxe (Senior Moderator)

Are all the landers in the same campaign or in separate campaigns?

If separate campaigns, is it same targeting or different targeting?

Also check the placements, if you see a connection there.

Really, just from the screenshots it looks strange.
But also just from the screenshots and from your info it could be several reasons.

07-08-2019 07:07 AM #6 grofit (AMC Alumnus)

@twinaxe - same traffic campaigns and placements.

I'll ask Voluum support a few questions.

07-16-2019 01:26 PM #7 voluum (Veteran Member)

Hey @grofit, have you talked to our support about it or figured it out since you last posted?


Karolina

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