Home > Paid Traffic Sources > Display / Media Buying

---

LP's CTR in MediaBuy? (6)

---

Hey guys,

I usually do fb before, the regular LP's CTR(LP to offer page) is 50% or so.

And I'm newbie in Media buy. I want to know regular LP's CTR in Media buy. I test some campaigns now. The LP's CTR is about 10%. Is it too low?

Any tips will be highly appreciated!

Thanks guys and have a nice holiday!;
Andy

---

Depends on the offer, the source and the demographic.

For example for long page, flogs, farticles you look at around 20%. For dating or gaming you looking at 40%-50%.

Hard to tell if a CTR "too low" if we don't know your CPM or CPC.

Give us more info brudda.

---

Hi Mr Green,

My landing page(with fees info in it) is something like flog. CPC is about 0.20, CPA is $40, needs users submit with their Credit card . I run this campaign over adknowledge.

I ran this kind of LP(without fees in it) over fb before, the regular LP CTR is about 50%.

Thanks.

---

CTR is irrelevant. The only thing that matters is your end cpa vs how much you spent, if it comes in lower you're in biz. I've had terrible CTR pages that have performed amazingly conversion wise. Be sure to split test and optimize for CONVERSIONS not CTR. Usually a well converting page will have a higher ctr, but not always.

---

^ what mattaw said... CTR is an FB *only* mindset imho

---

And Google Adwords.. And MSN Adcenter.. And POF.. But that's the CTR from the ads not LP.

As for LP CTRs, Matthew damn made the point.

---

Home > Paid Traffic Sources > Display / Media Buying